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TYPES OF DISTRIBUTION CHANNELS
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TYPES OF DISTRIBUTION CHANNELS
INDIRECT CHANNEL a distribution channel it ofter indirect because there are intermediaries between the supplier and user or consumer.
- INTERMEDIARIES: People or firms called middlemen, who have an important role in the product distribution channel. Throughout their mediation, manufacturers deliver their products to final customers. In order to achieve their purposes, intermediaries implement some specific functions that normally, producers prefer not to do by themselves.
- SHORT CHANNEL example: Hairdresser provides the service and sells it without intermediaries
- MANUFACTURER
- RETAILER
- CONSUMER
- RETAILER
- MANUFACTURER
- LONG CHANNEL example: the marketing of automobile appliances, designer, clothes, among other required diferent kind intermediaries who could have excluvisity for area sales
- MANUFACTURER
- WHOLESALE
- RETAILER
- CONSUMER
- RETAILER
- WHOLESALE
- MANUFACTURER
- SHORT CHANNEL example: Hairdresser provides the service and sells it without intermediaries
- INTERMEDIARIES: People or firms called middlemen, who have an important role in the product distribution channel. Throughout their mediation, manufacturers deliver their products to final customers. In order to achieve their purposes, intermediaries implement some specific functions that normally, producers prefer not to do by themselves.
DIRECT CHANNEL the producer or manufacturer sell the product or service directly to consumers without intermediaries
- MANUFACTURER
- CONSUMER
- MANUFACTURER