Convergence

Convergence

1. what it is ?

   • A way to comunicate by publishing in multiple platforms
   • There are two ways o view
     • Journalist can be expert in one topic an appear all forms of media.
     • convergence process is more likely to involve a daily newspaper partnering with a local television channel.
   • The five forms of convergence in USA by Rich Gordon, Professor of North western University
     • 1. ownership convergence
       • 2. Tactical Convergence
         • 3. Estructural Convergence
           • 4. Information Gathering
             • 5. Story telling

2. Competing model

   • The business ideal
     • The business model sees multiple-platform publishing as a way to increase productivity.
       • ‘‘Co-operate with others to increase the size of the pie. Compete in cutting it up.’’
   • The journalistic ideal
     • "Ournalists would embrace new forms of journalism such as multi-media storytelling and find ways to employ their traditional abilities to synthesize, explain and place events in context", Katharine Fulton.
       • ‘‘Convergence offers the audience new ways of absorbing news rather than just offering journalists new ways of presenting it’’ (Northrup, 2002).

3. what is the driving Convergence

   • The behaviors of companies and journalism change in the way that audience demands.
     • ‘‘We go where the audience is,’’ he famously said (Tyner, 2004).
   • media companies are competing directly for audiences

4. Barriers to convergence

   • 1. different legislation in each country
     • 2. Convine two or more activities means low quality of work.
       • 3. the cost of the inversion by the media companies
         • 4. The lack of adequate business models
           • 5. The word, easy and difficult.

5. Evolution of Convergence Around the World

   • Martha Stone (2002, quoted in 2005) says convergence transformation is "overwhelming". Plus, in each country transformation is a fact, mono-media companies are turning into multimedia companies.
   • Some onvergence cases around the world
     • 1. Utusan - Kuala Lumpur 2. The Globe and Mail - Canada 3. Financial Times and BBC - UK 4. Chicago Tribune, Tampa Tribune, Whasington Post - US
   • United States being the most succesful country
     • Howard Finberg of Poynter Institute: 100 of 1457 daily newspaper embraced convergence (by 2005)

6. Key factors

   • Management
   • Change of mindset
   • Different skills in the same place
   • Multiple cultures
   • Learning - training enviroment

7. What about the role of the journalist?

   • Two things stand out
     • Journalism values
       • Truth, impartiality, ceirtan objectivity, curiosity. Being aware of topicality and therefore gatekeeping.
     • Multimedia profile
       • An effort to tell the story through all the formats present in a newsroom. Being trained for copywriting, reporting, video aesthetics and more.
   • Emerging profiles in journalism
     • Journalists now asume other professional functions
       • The role gets complex and demanding
         • These journalists have the opportunity to reach another work spaces.
           • Companies, institutions, organizations: diversification of the working market.