Mapa mental

Sem título

meltim02 Inglês

Conteúdo do mapa

Successful PR Campaign

Who is involved?
- Website Communications
- VP of Quality Assurance
- Chief PR Officer
- CEO- Paul Henderson
- FDA Regulator
- PR Agency
- Customers- Iams, Compliments, President's Choice, Sam's Choice
- Investigator- Cornell University
- Chief Financial Officer
- Pet Food Industry
Timeline?
- March 15: Preparing press release materials to be released the next day
- March 16- March 30: Call centers, media conferences
- April 1st- PR agency hired
- April 2nd- Press Release/Update homepage of website with the recall information
- April 3- Media Conference
- April 5- CEO issues formal apology
- April 6- Continue to update all media on status of recall
How will we communicate?
- TV interviews
- Emails
- Announcements on website
- Press Releases