Communication models

Communication models

1. Aristotle

   • Greece, 300 b.C.
   • First approach to a communicaction model

2. Harold Laswell

   • "Communication Exchanges", 1940's
   • Controvertial!
   • “Who affirms exactly what, in which funnel, to be able to which, in doing what effect.”

3. Shannon-Weaver

   • Claude Shannon and Warren Weaver
     • 1949
   • "Information theory"
   • Advantages:
     • Simplicity, Generality and Quantifiability

4. Wibur Scharmm

   • Devices communication model
   • “The course of action in addition to Effects involving Mass Communication”
   • Aristotle model + Desired destination

5. David K. Berlo

   • S-M-C-R
   • “The process of communication” 1960
   • Psychological view in his communication

6. The Rileys

   • John W. Riley and Matilda White Riley (Couple)
     • Sociologists
   • They emphasized the sociological view in communication
   • Two-way process

7. Contemporary

   • "Ultra-modern" or "Modern-day" style of communication.
   • Shannon + Weaver + Schramm
   • Useful in most situations.

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