Ra Ra Superstar

Ra Ra Superstar

1. Target Publics

   • Customers
   • Bloggers
     • Australian
       • Brisbane
         • Sophie Bell: Peppa Hart, Gold Coast
         • Opinion Slave by Fancesca
       • Gary Pepper (v important)
     • International
       • Tales of Enearment
       • Pink Pionies by Rachel Parcell
       • Gabbifresh
       • Bryan Boy
     • As inspiration and contacts
   • Local Media
     • Bmag
     • Style Magazine
     • Brisbane Times
   • National Media
     • Frankie Mag

2. Goals

   • Overall increase in Sales (online and in-store)
   • Clarify Brand Identity
   • Increase Publicity

3. Objectives

   • Increase in online traffic
   • Connect with prominent figures in industry
   • Establish brand code of conduct

4. Strategy

   • Tactics
     • Streamline Social Media
       • Everything connected and cross-promoted
     • Showcase single designers
     • Special Guest Bloggers
     • Links to articles the represent Brand
     • Pinterest
       • Minimize Boards- limit to 10
         • Should represent store and brand
     • Network at business events
   • Proactive Media on all platforms

5. Brand Identity

   • Pages We Like
   • Famous Faces that best represent brand
   • Continuity in all published works

6. Mission/Vision/Values

   • Mission Statement:
   • Vision
   • Values of Ra Ra

7. Regular Evaluation points

   • By-weekly updates from all departments
     • Cordordinate with other departments