Where do the ideas come from?

Where do the ideas come from?

1. The market is becoming increasingly competitive and saturated with sellers

   • It is a game in which the one who not only wins capable of generating the greatest number of ideas, but it also successfully turns them into something that contributes value for both customers
     • I always say that the maxim to successfully govern any type of company it is summed up in "happy customers, delighted shareholders"

2. "Innovation arising in the laboratory" The purpose of this approach is to investigate and later find use for what has been discovered in the laboratory

   • Some companies that have stood out by their results they are the Bell Labs at the end of the century xix –with Thomas Alva Edison at the helm of the famous Menlo Park–, DuPont, Xerox and Pfizer, among others.
     • Exists to often the idea that the successes achieved as a result of this approach is leveraged a bit on the genius of an individual
       • Another significant case is that of Xerox, this time to show that one can be ahead of the rest, but that, if he is not able to bring those discoveries and ideas down to earth, all the effort will be in vain.

3. "Innovation from ideas what do the employees" have The idea behind this approach is very simple: ideas are everyone's business.

   • Is well known the respect that this company shows towards its employees; some think this is simply a cultural issue - which it is.
     • it is discovered that the style of management is decisive to create an organization, a space, a culture, in which employees feel confident to say what you think that can be useful for your company , even at the risk of that may end up not being it.

4. Innovation from observation user Without a doubt, we are facing one of the approaches to the topic

   • It is about going back to the origin; to put the user - the person - back in the center of focus to understand what their needs are and, from there, try to generate solutions that give them meaning.
     • The ultimate goal is to permeate the entire organization with that sense and method in which designers have been educated; observe and ask to discover the opportunity