The Lean Start-Up

The Lean Start-Up

1. Stealth Mode

   • Avoids alerting potential competitors
     • To a market opportunity
   • Obsolete concept
     • Feedback matters more than secrecy

2. Principles

   • Customer development
     • Companies test their hypotheses
     • Feedback
       • On the business model
   • Business model canvas
     • Company creates value
       • For itself
       • For its customers
   • Agile development
     • Company creates the minimum viable products
       • Iteratively
       • Incrementally

3. New ventures

   • Attemp to improve their chances of success by
     • Failing fast
     • Continually learning

4. What is it?

   • A new methodology for launching companies
     • Replaces the old regimen
     • Makes the process of starting a company less risky
     • Favors
       • Experimentation
       • Customer feedback
       • Iterative design
     • Begins by searching for a business model
     • Reduces the incidence of start-up failure
       • 75% of all start-ups fail
     • Business schools incorporate its principles now

5. The fallacy of the Perfect Business Plan

   • The conventional wisdom
     • To create a business plan—a static document
       • Describes the size of an opportunity
       • The problem to be solved
       • The solution to be provided
       • A research exercise
       • Figures out the unknowns of a business
       • Rarely survives first contact with customers

6. Lean start-ups

   • Are not smaller versions of large companies
   • Succeed quickly
     • From failure to failure
     • Adapting
     • Iterating
     • Learning from customers
     • Improving initial ideas
   • Look for a business model

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