dummies brand refresh

dummies brand refresh

1. marketing - rw/dp/db/mm/jh/ck/mc/ln/az

   • internal comms plan
     • micro site for all stakeholders to access for communication of progress
       • Decide best platform/template
         • brief Nancy Bane
           • brief content for site
             • launch week beginning November 5th
               • Communication to Wiley through corp comms
                 • CK/MC
             • RW/AZ
           • DB/RW
     • agree key messages and key advocates
       • info for ELT
       • info for sales/rights
       • info for editors
       • DP/RW/JH/MC
   • marketing collateral audit
     • input from broader marketing group as to requirements per area
       • brief to ashley zurcher/brian morrison/creative services
       • LN - Retail/Channel
         • LC - Custom
           • MM - Rights
   • external launch plan
     • Review week beginning 5th November

2. product - kfw/km/lc/mm

   • interior design
     • design creation
     • design review
     • execution
   • exterior design
     • design creation
       • rw/dp/kn
     • execution
       • mike trent
   • logistics/launch
     • reprint strategy

3. custom

   • design/templates
   • execution