Unforgetable ads

Unforgetable ads

1. concepts of an ad: Memorable Something that will probably be remembered. Forgettable Something that will not be remembered. Remarkable Something special in a way that makes people notice it. Aim To direct something towards a specific audience or objective. Marketer Someone who works in marketing. Assemble To make something by joining separate parts. Relatable Something that someone can understand, relate to or feel sympathy for.

2. The purpose of an ad is to sell something to someone, and in order to do so, one must understand what this someone wants and how to communicate with them.

   • Identifying the target audience helps the marketer decide which format to use (videos, songs, pictures, texts etc.) and where the ad is going to be published (newspaper, magazine, billboard, social media, TV, radio etc).

3. The format of the ad is how this ad is created, as a text, video, picture etc. The medium is where this ad can be found: in print publications, like magazines or newspapers; on TV, in commercials breaks or product placements inside the programs, movies or series; on social media.

4. Some common ad formats for the online environment are: Banner ads: the aim is to display an image and wait for users to view and click. Interstitial ads: they can also be expandable.Which start out as regular banner ads before taking up the whole screen. These ads require the internet user to either close the ad or open the product's site in order to continue using their browser. Native ads: they don't look like ads at all; they are designed to match the environment in which they are placed. Video ads: they are advertisements in video format. Playable ads: by giving users access to interactive gameplay, playable ads let you try before you buy.

   • Targeted advertising consists in presenting the consumers with ads that better suit their specific traits, interests and shopping behavior.

5. Targeted advertising consists in presenting the consumers with ads that better suit their specific traits, interests and shopping behavior. Companies use information such as gender, age, location and political views in order to target their audience.

6. To give commands and orders, you use the imperative. The form of the verb used for the imperative is the base form of the main verb, which is used without a subject. Structure: verb + object (if needed) Walk to the corner, turn right and cross the road. Open your mouth and say "Aaaah". The negative imperative is made with do + not or don’t. Don't lose that key. Do not come back without it!

7. Why do ads use the imperative? Just like Nike's slogan implies that you do not need to know, you need to "just do it", the use of imperatives in ads does not give the reader any room for argument, no room to back out or make a choice. It directs the consumer in such a persuasive way that is bold and without remorse. It commands the reader to buy the product or the idea being sold in a subconscious way.