high end chocolate box

high end chocolate box

1. client brief

   • brand
     • chocoendulgance
       • slogan
         • elivate your taste
       • high end
       • for adults
       • high quality

2. typography

   • font
     • decroative brand name
       • regal
     • bold sub text
       • clear

3. box shape

   • rectangel
     • space for ribbon
     • space for bow
     • replicates the simplistic style of the visual identity
   • long
     • space for long brand name

4. visual identity

   • colour palete
     • gold
       • suggests rich
       • additional glitter
     • dark red
       • suggests rich and regal
     • black
       • makes a simple and bold identity
   • always using the same font
   • always using the same shade of colours

5. components

   • ribbon
     • in bow at one corner
   • glitter on brand text
   • photos of chcolate
     • attracts customers
     • clearly shows what it's selling
   • gold lace
     • suggests "delicate flavour"
     • high end