My Top 10 Takeaways From Comm 101

My Top 10 Takeaways From Comm 101

1. Accounting

   • Financial
     • Amortization
       • Paying off debt in regular fixed instalments over a period of time (straight line)
         • Similar to straight line depreciation
     • External

2. Positioning

   • Points of Parity
     • What makes this product similar to all its substitutes in the market?
   • Points of Difference
     • What makes this product different from its substitutes? How is it unique?
   • Ladder - If you can't push a competitor off the top, get to the top in another aspect

3. Innovation

   • Intrapreneurs
     • Innovation + Entrepreneurship
     • Those within a business in charge or innovation
   • Disruptive Innovation
     • Innovation that creates a new market and disrupts equilibrium in another
       • Innovation is not always a good thing, two sides of a story

4. Public Speaking

   • Building confidence
     • Skills needed to succeed in business
   • Getting a feel of speaking in front of a large class
     • Beneficial for competition and presentations
       • Pacific Venture Capital Competition

5. Business Model Canvas

   • Framework of a business
     • Make it more efficient to connect key aspects of a business together
       • Useful tool for case studies
   • Strategic Management

6. Value Proposition Canvas

   • How do you make value for your customers?
     • Think in the shoes of the customers
   • What wants should the product satisfy?
     • Maps out decision making (observing and designing based on the observation)
     • How will it help them get the job done?

7. Social Enterprise

   • For profit businesses that engage in a charitable cause (ultimately still profit driven)
     • One for One Business Model
     • Different from a not for profit organization

8. Finance

   • Time Value of Money
     • Money loses value over time
       • Worth more in the present (money can earn interest)
   • Financial Markets
     • where buyers and sellers participate in the trade of assets

9. Sauder Alumni

   • Provided a lot of insight on the business world
     • Gave me a clearer idea of what I might want to pursue in the future
       • Consulting
   • Showed me that business isn't just working in an office
     • Jenny Duffy
   • Skills needed to work in business

10. Case Studies

    • Gave me an opportunity to use the skills I learned and to make sure I knew how to integrate them
      • Got me interested in consulting
      • Good practice in learning how to assimilate information and use them interconnectedly