Chapter One: Communication Theory and Scholarship

Chapter One: Communication Theory and Scholarship

1. Defining Communication

   • Theodore Clevenger -Communication as one of the most overworked terms in English Language
   • Frank Dance -Critical Conceptual Differentation
     • 1.Level of Observation
     • 2. Intentionality
     • 3. Normative Judgement
   • -Transmission of info -Verbal Interchange of thought -

2. The Academic Study Of Communication

   • W. Barnett Pearce - Describes Development as Revolutionary
   • After World War 1 -The beginning of intense interest in the academic study of communication
   • After World War II - Communication studies developed due to pragmatic interest on itsoutcomes
   • Psychologists: communication to study particular behavior
   • Sociologists: communication as factor important in society
   • Anthropologists: communicaion as a factor that develops, maintain and changes culture
   • Robert T. Craig - Need of metamodel -Definition of theory -Seven Traditional Standpoints

3. Process of Inquiry in Communication

   • A Basic Model Of Inquiry
     • 1. Asking Questions
     • 2. Observation
     • 3. Constructing Answers
   • Types of Scholarship
     • Scientific Scholarship
     • Humanistic Scholarship
     • Social Scientific Scholarship
   • How Scholars Work
     • Define Problems
     • Curious about a topic
     • motivated to investigate
     • goes out for peer review