33. People Process Information Best InStory Form

33. People Process Information Best InStory Form

1. TRIED-AND-TRUE STORY FORMATS

   • CLASSIC STORIES
     • The Great Journey
       • Coming of Age
         • The Sacrifice
           • The Epic Battle
             • The Fall from Grace
       • Love
         • Fate
           • Revenge
             • The Trick
               • Mystery
     • STORIES IMPLY CAUSATION
       • STORIES ARE IMPORTANT IN ALL COMMUNICATIONS
         • Takeaways
           • Stories are the natural way people process information.
             • Use a story if you want people to make a causal leap.
               • Stories aren’t just for fun. No matter how dry you think your information is, using stories will make it understandable, interesting, and memorable.