eBusiness

eBusiness

1. Digital Business Strategy

   • Organisational Strategy
     • BU
     • Regional
     • Functional
   • Sell-Side Strategy
     • Channel Strategy
       • Thrives on being different but need to manage channel integration.
   • Buy-Side Strategy
     • Automate internal processes Link resource management system with external purchasing system Prioritise collaborating using channel
     • Maximise Operational Efficiencies
       • Driven by KPIs
     • Improve Customer Service Quality
   • 8 Strategic Decisions
     • 1. Channel Priorities 2. Market and product dev 3. Differentiation strategies 4. Business and revenue model 5. Marketplace restructuring 6. SCM 7.Knowledge Management 8. Org. Resourcing and capabilities

2. SCM

   • Benefits include: lower inventory levels, quicker response to problems, higher quality levels, higher customer service, more diverse product offering, cost performance, quality performance
   • Push Approach
     • Supplier > Manufacturer > Distributor > Retailer > Customer
   • Pull Approach
     • Customer > Retailer > Distributor > Manufacturer > Supplier
   • Procurement
     • 1. Right price 2. Right time 3. Right quality 4. Right quantity 5. Right source
     • Procurement
       • Involved with obtaining items from a supplier. Includes purchasing, inbound logistics, warehousing. Every stage of the item before it is used.
     • eProcurement
       • The e integration and management of all procurement activities including purchasing request,authorization, ordering, delivery and payment.
     • Types of Procurement
       • Spot Buying
         • Purchase of G&S as they are needed. Fulfill an immediate need.
       • Strategic Sourcing
         • Purchase involving long-term contracts that are usually based on private negotiations between sellers and buyers.
     • Constraints
       • - Time and effort - Physical access barriers - Human interfaces - No transparent processes for suppliers - Data tempering and loss of records
   • Electronic Data Interchange (EDI)
     • Transfer of structured data from one computer to another. EDI is a subset of ecommerce and found in B2B environments
     • Direct Connection EDI
       • - The network operates its own on-site EDI translator compuer - EDI translator computers are directly connected to each other
     • Indirect Connection EDI
       • - Transaction is sent to a trading partner (VAN) - Open EDI is EDI on the internet and is an open architecture network
     • Advantages
       • - Carry large volume of global transactions - Lower error rate - Information flow - Fosters partnerships - Paperless environment - Saves money
     • Disadvantages
       • Cost, infrastructure requirements, accompanying business process change, security issues
   • e-Sourcing
     • Used to identify suppliers
     • Reverse Auction
       • Suppliers bid for a buyer's business. This causes the price to decrease for the buyer.
     • eTendering
       • Supplier submits a tender online and makes the process much quicker and efficient 
     • Key Drivers of eProcurement
       • 1. Control 2. Cost 3. Process 4. Individual performance 5. Supplier Information
     • Barriers to eProcurement
       • - Competition issues - Negative perception from suppliers - Lack of internal support
     • Implementing eProcurement
       • Biggest challenges of implementing eProcurement is training and Supplier relationship. IS and Procurement must work together.
   • Types of B2B Marketplaces
     • Vertical
     • Horizontal
     • Reverse Aggregation
     • Forward Aggregation

3. eMarketing CRM

   • Online Value Proposition
     • A clear differentiation between competitors based on products and or services 
   • Tactics
     • Marketing
       • 7Ps
         • Product Place Price Promotion People Physical Evidence Process
   • Action & Control
     • Control
       • Identify metrics to cover and control the business channel.
     • Action
       • activities conducted by managers to execute the plan
   • CRM
     • Extend
     • Select
     • Retain
     • Acquire
   • eCRM
     • Acquiring and retaining customers through the use of digital forms such as the internet. Improving customer service and knowledge
   • Marketing
     • Permission Marketing
     • Conversion Marketing
     • RACE
       • Reach Act Convert Engage
   • Social Media CRM
     • 5M Framework
       • Monitoring Mapping Measurement Middleware Management
   • Lifetime Value Modelling
     • Modelling is based on the income and costs associated with each customer over a period of time. Use of NPV similar to finding a customer's "true value".
   • SOSTAC
     • Generic Framework for Digital Marketing Planning: -Situation analysis -Objectives -Strategy -Tactics -Actions -Control

4. Implementation & Change

   • Stages of Implmenetation
     • Analysis & Design
       • Content Management
       • CMS
       • DB Management
     • Development & Testing
       • Link integrity, speed, usability, environment type, prototypes
     • Deployment
       • Stress testing and pilot testing. Needs to by syncronised with marketing
     • Monitoring & Review
       • Monitoring needs to be SMART
         • Specific Measurable Actionable Relevant Timely
     • Managed updating
   • Change Management
     • Challenges in ebusiness transformation means that businesses need to be agile enough to respond to marketplace changes and to deliver competitive customer service.
     • Types of Change in Business
       • Incremental
       • Discontinuous
       • Organisational
       • Anticipatory
       • Reactive
   • Strategic Framework
     • 1. Strategy 2. Structure  3. Systems 4. Staff 5. Style 6. Skills 7. Superordinate
   • BPM
     • Approach supported by software tools intended to increase process efficiency by improving information flows between people as they perform business tasks. Continuous incremental change
   • Knowledge Management
     • - Information drain costs you time -- Explicit -- Tacit - Cannot be forced
   • Risk Management