Intercultural Communication

Intercultural Communication

1. Culture Codes

   • Compare our behavior with others, ours is normal,the other is "strange"
     • Are not universal
   • Imprinted later in life with lower intensity
   • Imprinted since childhood
     • EMOTION
       • Understanding the cultural codes lets us do business in new ways, and helps explaina why people around the wolrd realley are different and reaveals the hidden clues to understanding ourselves and other
   • Ubuntu
     • Sharing, Caring, Respect, Trust, Community
       • Nelson Mandela
   • Colombian Peace process
     • Colombian people should have Ubuntu in their lives to get to peace process, however some lack of sharing or any other aspect of Ubuntu that makes it very difficult that people unite for one purpose. Many people have different views on situations that change their way of being. Somo cultural codes are imprinted in different ways for each person, being the understaind very difficilut to get to the peace process.

2. Cultural Dimensions

   • High context
     • Body Language, Intonation, "Save face", Implicit
       • Russia
   • Low context
     • Literal, Face value, non-verbal, Explicit, Directness
       • Colombia
   • Polychronic
     • Multiple things at the same time.
       • South America
     • People are thier main concern, based on a relationship
   • Monochronic
     • One thing at a time
     • Respect for provte property
     • Follow rules
       • England
     • Cultural conflict
   • Collectivism
     • Sense of family, group effort, reliance on collective, interdependet, fittin in.
   • Individualism
     • Sense of uniqueness, self-made man, self-reliance,independent, stand out ina crowd.

3. Hofstede Theory

   • Cultural dimensions theory 1980 by Professor Geert Hofstede
     • Power Distance
       • How society handles inequalities among people
     • Individualism vs Collectivism
       • Themselves vs Group effort
     • Masculinity vs Femininity
       • Achievement, competition, heroism vs coorperation, modesty, caring
     • Uncertainty Avoidence
       • Tolerance for unstructured situations
     • Long term Orientation vs Short term Normative Orientation
       • Past dealing with the present and future. Planning for the future
     • Indulgence vs Restraint
       • Relatively free gratification, natural vs supresses gratification, strict

4. Iceberg Theory

   • Culture is the characteristics and knowledge of a certain group of people,that can determine the languange, the beliefs, social habits, music,arts, religion etc.
   • Culture is made of a visible 10% and an invisible part 90% (Edward T.Hall-1973,1976)
     • The visible part of the Culture, but not comprehend the deepest part of the Culture
   • The Danger of a single story -Chimamanda Ngozi Adichie
     • People tend to just see only one perspective of a situation without going deeper and understand the background. People have to understand all points of view beofre judging.
   • Taiye Selasi, Dont ask where i'm from, ask where i'm local
     • A person can be froma place but has lived in many places that has shaped his/her culture and beliefs, the way of living.

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