Design Thinking Process Guide - created from Mind Map

Página 1

Empathize

Define

Ideate

Prototype

Test

What is it to?

Why ?

How to?

Working on understanding people

Understanding others within the context of the design challenge

Effort to understand why people do things. Physical Emotional Need sand what they think about the world around them

To solve problems that a particular subset of people are facing

Gaining empathy to understand what is important to them

Observing others and understanding how the interact with their environment which provides clues on what they are thinking and feeling

Capturing emotions by watching. This provides Insights into human behavior.

Engaging people will enable design thoughts to gauge thoughts. These can surprise the designer and the person talking

Stories told and what people "do" can be different from what they actually "do". Observing and Communicating though conversations provides better indicators and insights

Observation

Engaging

Watching and listening

View users behavior in the context of their lives

Powerful realizations come from noticing the disconnect between what someone says and what they do

Observation add relevant contexts in addition to interview

Also known as interviewing but making it a conversation

Questions are based on what needs to be asked. However, the conversation (ball) is in their court

Conversation is loosely bounded. Eliciting stories from people and asking "why?" to unover deeper meanings.

Combination of observation and engagement

Asking the interviewee how they would complete a task. Then having them attempt to go through the steps and let you see what they do, in their eyes

Have the interviewee vocalize what is going through their mind as they perform tasks or interact with an object

Having a conversation in context of someone's home or workplace. Stories are embodied in artifacts