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76. People are Programmed to Enjoy Surprises

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Notas sobre 76. People are Programmed to Enjoy Surprises, criado por Sara Custer em 09-03-2017.
Sara Custer
Notas por Sara Custer, atualizado more than 1 year ago
Sara Custer
Criado por Sara Custer aproximadamente 7 anos atrás
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According to research completed by Gregory Berns (2001), the nucleus accumbens – the part of the brain that is active when people experience pleasure, lights up when unexpected surprise is experienced.

Try to incorporate pleasant surprises within standard designs to keep your viewer interested and returning for new information.

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