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Psychology Unit 2 - March Test Revision Notes
Aim – identifies the purpose or goal of an investigation (e.g. to investigate the effect of stereotypes on memory)
Variable – something that can change
Independent variable – directly manipulated to test the effect on the DV
Dependent variable – a measurable outcome of the effect of the IV
Extraneous variable – variables other than the IV that may influence the DV (3 types: situational, experimenter, participant)
Situational variable – environmental factors that could affect the DV
Experimenter variable – factors in the behaviour of the experimenter that could affect the DV
Participant variable – characteristics of the participant that could affect the DV
Confounding variable – any variable other than the IV that has had an effect on the DV
Operationalise – define and standardise
Hypothesis – statement or prediction of the outcome of the research
Alternative/Experimental hypothesis – predicts the effect of the IV on the DV
Directional hypothesis – predicts the direction of the relationship
Non-directional hypothesis – states that one will affect the other but doesn’t predict a direction
Null hypothesis – statement of no effect (e.g. A will have no effect on B)
Quantitative data – numerical, calculations, graphs, statistical analysis improves validity, objective – more reliable, doesn’t explain, difficult to analyse thoughts.
Qualitative data – non-numerical, descriptice, offers reasons, detailed reasons (improves validity), easier way of gathering opinions, subjective (difficult to analyse), low internal reliability due to the need for interpretation.
Primary data – gathered from source by the researcher, Milgram, Watson & Rayner, questionnaires, observations, content analyses
Secondary data – already gathered, government statistics etc.
Meta-analysis – pooling data on a particular topic, secondary data, Myles & Diener
Relative cost – PD is expensive to obtain, SD is cheaper because it already exists
Validity – PD uses careful operationalisation of variables (high validity), SD gathered for another purpose which can bring subjectivity (low validity)
Credibility – PD is more trustworthy (more valid, objective, scientifically gathered, more credible), SD less credible (collected for a different purpose)
Time Period – PD gathered at the time of the study, SD gathered some time ago so less relevant and less valid
Summary:
Strengths
Weaknesses
Primary Data
Data collected first hand for the study
Careful operationalisation of variables (high validity)
More trustworthy (collected for the purpose of the study)
Gathered at the time of the study
Expensive to obtain
Difficult to organise the study
Secondary Data
Data used by researcher, gathered by someone else
Cheaper to obtain
Can access data on groups that are difficult to study
Subjectivity (lowers validity)
Less credible (collected for a different purpose)
Less relevant data (collected previously)
Method summary:
Strength
Weakness
Lab Experiment
Lab based experiment where the IV is manipulated and all other variables are attempted to be controlled. Causal relationship identified.
Lots of control over extraneous variables
High internal validity
Artificial environment may cause behaviour to be less natural
Lowered ecological validity
Results less applicable
Field Experiment
IV manipulated but in a natural environment
Less artificial
Less likely to produce artificial behaviour
Increased ecological validity
Difficult to control extraneous variables
Quasi Experiment aka Difference studies
Not a true experiment as the researcher cannot manipulate the IV (e.g. a study on gender or Raine et al (1995))
Controlled conditions
Same strengths as lab experiments
Improved internal validity
Limits the effects of extraneous variables
Can’t be certain that the IV has affected the DV as it is not completely random
Lower in internal validity than lab experiments
Natural Experiment
Experiment in a natural environment where the IV varies naturally and the DV is observed
Allows research where it would be unethical to manipulate the IV
Difficult to control
Extraneous variables
Lowered internal validity
Cause and effect statements impossible
Participant Observation
Observation where the observer does not directly manipulate the situation and joins the group in question
Natural environment
Covert observations make behaviour more natural
Increased ecological validity
Observer bias
Bias makes results invalid
Insight may result in bias
Non-Participant Observation
Observation where the observer does not join the group – overt or covert
Researcher is not involved
More accurate observation
Improved internal validity
Observer bias
Bias makes results invalid
Content Analysis
Observing behaviour by analysing products made by others
High ecological validity
Real world observations
Observer bias
Bias makes results invalid
Questionnaire (self-report method)
A set of written open or closed questions
Large sample
Cost effective
Unassisted completion
Low response rates
Findings aren’t as valid as they could be with a larger sample
Structured Interview (self-report method)
An interview with a series of open and closed questions with no additional questions allowed
Easy to replicate
Easy to quantify
Easy to test for internal and external reliability
Not flexible
Reduced quality of data
Lowered internal validity
Semi-Structured Interview (self-report method)
An interview with general topic areas and places for the researcher to ask spontaneous questions
Qualitative data
In depth answers
Develops a sense of the person’s understanding
Interviewer bias
Bias makes results invalid
Spontaneous questions may be leading questions
Correlation
Relationship between two variables, number between -1 and +1, establishes the strength and direction of a relationship
Useful for showing strength
Identifies a need for further research
Do not show a causal relationship
Not able to identify extraneous variables
Case Study
Detailed study of a single individual, institution, or event, generally longitudinal, many data sources and collection method.
Idiographic
In depth data
Rich qualitative data
Raises internal validity
Recollection of past experiences
Retrospective data
Lowered internal validity
Correlation co-efficient – number identifying the strength and direction of the relationship
Time sampling – recording the behaviour presented after every time increment (e.g. every 30 seconds)
Time
Behaviour
0:30
Continues to work
1:00
Checks phone
1:30
Eats
2:00
Lies down
Event sampling – recording the number of times that an event occurs in a certain time period
Event
Tally
Checks phone
||||
Sleeps
||
Continues to work
||||
Eats
|||
Observations often use a behaviour checklist. For example:
Event
Checklist
Checks phone
Sleeps
Continues to work
√
Eats
Experimental designs:
Advantages
Disadvantages
Repeated measures design
Same participants take part in all conditions of the study
Eliminates individual differences
Easier to identify the effect of the IV on the DV
Higher internal validity
Order effects
Lowers the internal validity
Independent groups design
Different participants used in different conditions
No order effects
Higher validity
Lack of matching reduces internal validity as extraneous variables aren’t eliminated
Matched pairs design
Different participants used in different conditions but matched using age, gender, and ethnicity for the purpose of comparison
Individual differences eliminated
Higher internal validity
Time consuming
Counterbalancing – half do A then B, other half do B then A to improve the validity
Location of research:
Advantages
Disadvantages
Lab Environment
Controlled artificial conditions where extraneous variables are controlled
High internal validity
High control
Specialist equipment can be used
Easier to replicate conditions
Demand characteristics
Some behaviours only occur in natural settings
Low ecological validity
Field Environment
Studies taking place in natural environments (outside the lab)
Higher ecological validity
Can investigate behaviours more difficult to examine in a lab
Lower control
More likely to result in a lack of valid consent
Online Environment
Studies conducted over the internet (e.g. surveys)
Quick
Avoids observer bias
Large sample sizes
Modern
Easy
Valid consent
Open & closed questions
More unreliable
Less personal
No room clarifications
Target population – entire group that a researcher is interested in (e.g. female, lower sixth students at a college)
Sampling frame – a list of those who can be sampled (e.g. in a study about UK householders, we might choose the electoral roll as our sampling frame)
Order: identify TP, identify SP, choose sample size, choose sampling method, collect data
Advantages
Disadvantages
Random Sampling
Everyone has an equal chance of being selected (e.g. drawing from a hat)
Equal chance of being chosen
Free from bias
Unlikely to be representative
Lowered external validity
Can’t be generalised if unrepresentative
Self-Selected (Volunteer) Sampling
People come forward and offer their participation
Little effort to convince participants
Cost effective
Time effective
Unlikely to be representative
Lowered external validity Can’t be generalised if unrepresentative
Opportunity Sampling
People who are available at the time
Less time consuming
Cost effective
Unlikely to be representative
Lowered external validity
Can’t be generalised if unrepresentative
Quota Sampling
Selected by researcher according to their frequency in the population
Representative
Higher external validity
Can be generalised
Subconscious researcher bias
Stratified random sampling
Chosen randomly based on the frequency of that group in the general population
Representative
Higher external validity
Can be generalised
Time consuming
Potentially costly
Systematic Sampling
Allocating each person a number and choosing every nth number
Free from bias
Researcher has no direct influence on who takes part
Unlikely to be representative
Lowered external validity
Can’t be generalised if unrepresentative
Snowball Sampling
Choosing a small initial group and asking them to recruit other participants
Allows the study of difficult to access groups such as the homeless
Unlikely to be representative
Lowered external validity
Can’t be generalised if unrepresentative
Mean = Total of values / # of values
Median à put in order & find middle
Mode = occurring most often
Range = biggest – smallest
Standard Deviation = take mean from each value, square each result, add all totals, divide by number of values -1, square root
Measures of dispertion à range & SD
Measures of central tendency à median, mode, mean
Levels of measurement/data – types of data
Data Level
Description
Example
Nominal
Frequency headcount
Separate categories
Simplest form
_____ people helped
_____ people did not help
Ordinal
Order
Lowest to highest
Not even ranking system
1 - strongly disagree
⤋⤋⤋
5 – strongly agree
Interval
Measurements equal on a scale
Can have negative values
Temperature in ∘C
Ratio
True zero point
Equal intervals
Can have negative values
Most precise
Length in CM or
time in seconds
Graphical representation:
Internal Validity – the extent to which the IV can be said to have caused the DV
External Validity – the extent to which the results can be generalised
Ecological Validity – the extent to which the results can be generalised from the environmental conditions
Issue
Type affected
Most likely in studies where…
Resolution
Researcher Bias
Where the researcher’s beliefs influence the outcome of the study
Internal
The researcher is aware of the aims/hypothesis
Double blind study – participant and researcher unaware of aims
Social Desirability Bias
Where participants give answers that will be socially deemed as right
Internal
Participants complete surveys involving sensitive situations
Awareness of the issue
Avoid questions leading to SDB
Observational studies
Demand Characteristics
Where participants give they give the answer they expect is wanted
Internal
Participants are aware of the study
Participants are not deceived
Deceive over true nature
Don’t reveal true aim
Observer Bias
Same as researcher bias but for observations
Internal
Observer is aware of the hypothesis
Double blind design
Unrepresentative Sample
Doesn’t represent society
External
Opportunity, snowball, volunteer, systematic, or random sampling used
Other sampling methods
Small Sample Size
Sample isn’t big enough to make generalisations
External
Sample is difficult to access
Research has limited time
Larger sample size
Don’t generalise
Artificial Situation
Setting is unlike real life
Ecological
Lab experiments or unusual tasks
Avoid unusual settings
Field environments
Internal reliability – how consistently an experiment measures the behaviour in the same way throughout
External reliability – how consistently a method measures over time when repeated on different occasions
Issue
Type affected
Most likely in studies where…
Resolution
Questions on a survey do not consistently measure a behaviour
Internal
Use a questionnaire or interview method
Ensuring all items measure the same behaviour
Procedures not standardised
Internal
Use poorly carried out lab experiments
Use standardised procedures (a list of tasks that all participants must undertake)
Weather changes can influence the study
Internal
Carried out ‘on the field’
Consider conducting the study indoors or in a lab
Influence of the time of day
Internal
Not studied at same time of day
Ensure all participants are studied at a similar time
Different observers see and record different behaviour
Internal
Multiple observers used
Use the inter-rater reliability method
Get observers to agree
Difficulty with replication due to:
Ethical reasons
Obtaining samples
Poorly explained procedures
Use of case studies
External
Go against modern ethics
Use difficult to access groups
Procedures not fully reported
Use case studies
Consider an alternative design
Use snowball sampling
Conduct new study
Seek out other studies to replicate with other methods
Ethical issues:
Issue
Description
Lack of confidentiality
Personal data not protected
Participants can be found from information
Pseudonyms will resolve this
Lack of a right to withdraw
Participants aren’t clearly given the information that they can leave the study at any point with no loss
Especially important if deceived
Deception
Not told important information
Not given correct information
Cannot give fully informed consent
Often needed to prevent demand characteristics
Risk of psychological or physical harm
Not ensuring the participants leave the study in the same mental and physical state as they entered it with
Not always predictable
Risk to beliefs, values, relationships, status, or privacy
Must judge the potential risk to any of the participants’ beliefs, values, relationships, status, or privacy as a result of participating in the study
Lack of valid consent
Not fully explaining the concept and demands of the study in order for the participant to make the unbiased decision that they would like to participate
Vulnerable people (according to the BCS):
Children under the age of 16
People with learning or communication difficulties
People in care or the health service
People in custody or on probation
People engaged in illegal activities such as prostitutes
Vulnerable people should have substantial time to consider the study and form valid consent
Methods that maximise understanding should be used where possible
BCS guidelines for children:
Under 16s can’t provide valid consent
Consent must be from a legal parent/guardian
Maintain the right to withdraw
Resolutions for ethical issues:
Resolutions
Description
Debriefing
A post research interview to make the participants aware of the true intentions of the study and limit harm
Alternative types of consent
(e.g. presumptive consent)
Presumptive consent = asking a sufficiently similar group of people whether they give would consent or not
Ethical Guidelines
Professional bodies such as the BPS produce guidelines
4 principles should be considered – respect, competence (continuation of high standards), responsibility (to clients), integrity (honesty, accuracy, clarity)
Ethical committees
Within all institutions
Ensure guidelines are followed
Responsible to check research
Weigh up benefits against costs
Working with Animals
Animals (Scientific Procedures) Act (1986) governs any scientific procedure that may any distress to animals. It covers any non-human vertebrates and a single invertebrate species. It requires that all research takes place at licensed labs with licensed researchers on licensed projects.
To get a license:
Results must be important enough to justify the use of animals
Can’t be carried out with humans or computer models
Minimum amount used
Suffering is minimised through painkillers and anaesthetics
Animal Welfare Act (2006) – psychologists have a more general duty of care to protected animals. This is a duty to care for the animal properly
The Treaty of Lisbon (2009) – EU declaration that all animals are sentient and feel things
Home Office (2000) introduced the 3 Rs: Reduce, Replace and Refine
Reduce – minimise the number of animals used
Replace – seek to replace with computer models etc where possible
Refine – refine procedures so that animal suffering is minimised e.g. use anaesthetics
Responsibility to care for animals extends beyond those being studied and covers those being kept in the facility too.
Dealing with Ethical Issues:
Ethical Issue
What is it?
Resolution
What is the resolution?
Lack of Valid Consent
Not fully explaining the concept and demands of the study in order for the participant to make the unbiased decision that they would like to participate
Briefing
Telling the participants what they will be doing during the study. Reminding of a right to withdraw.
Debriefing
Post-research interview to inform participants of the true nature of the study
Presumed Consent
Asking a similar group if they would participate and using that to assume
Lack of a right to withdraw
Participants aren’t clearly given the information that they can leave the study at any point with no loss
Especially important if deceived
Informing p’s of their right to withdraw
Telling participants they can leave at any point with no loss
Debriefing
Post-research interview to inform participants of the true nature of the study
Psychological or Physical harm
Not ensuring the participants leave the study in the same mental and physical state as they entered it with
Not always predictable
Ethical Committees
Consult committees to ensure that the study is within guidelines
Ethical Guidelines
Using a professional body’s outlines to identify issues
Confidentiality Issues
Personal data not protected
Participants can be found from information
Pseudonyms will resolve this
Pseudonyms
Using false names so data cant be associated with participants
Deception
Not told important information
Not given correct information
Cannot give fully informed consent
Often needed to prevent demand characteristics
Debriefing
Post-research interview to inform participants of the true nature of the study
Ethical Committees
Consult committees to ensure that the study is within guidelines
Issues with Vulnerable groups
Allowing enough time for them to consent to the (appropriate) method
Parental Consent
Achieving consent from a responsible individual in place of the participant
Risk to beliefs, values, relationships, status, or privacy
Must judge the potential risk to any of the participants’ beliefs, values, relationships, status, or privacy as a result of participating in the study
Careful Planning
Planning in a way to avoid these risks
Pilot Study
An initial run-through of the study with a few participants
Kohlberg:
Location and Evaluation
Lab Environment
Chicago, USA
Limits Extraneous Variables
Research Method and Evaluation
A series of semi-structured interviews
In depth, quantitative data
Interviewer bias
Leading/guiding questions possible
Sample Used and Evaluation
75 boys from Chicago, USA
Androcentric
Ethnocentric
Sampling Method and Evaluation
Opportunity Sample
Lack of variation and representation
Possible similarities
Experimental Design
N/A
Variables
IV: age
DV: morality stage
Hypotheses
Alternative: The age of the participants will affect their morality
Null: Morality will not be affected by the age of the participant
Ethical Issues
Psychological harm – stress
Vulnerable Individuals
Dealing with Ethical Issues
Debriefing to remind participants of the artificiality (reduces the risk of psychological harm)
Data Types Used
Qualitative à interviews
Quantitative à grouped for the purpose of statistics
Data Sources Used
Primary
(expensive but more reliable and valid)
Validity Issues
Androcentric & Ethnocentric (external)
Controlled environment (ecological (bad) & internal (good))
Reliability Issues
Semi-structured interviews create issues in standardisation and replication of procedures
Level of Measurement (DV)
Nominal
(grouped into stages)
Milgram:
Location and Evaluation
Psychology Lab
Yale University, USA
Controlled environment (high internal validity)
Low ecological validity
Research Method and Evaluation
Controlled Non-Participant Observation
Extraneous variables controlled
High internal validity
Low ecological validity
Chance of observer bias
Sample Used and Evaluation
40 male participants, aged 20-50, varying professions
Ethnocentric and androcentric
Sampling Method and Evaluation
Volunteer Sample
Limits consent issues
Not necessarily representative
Experimental Design
N/A
Variables
IV: Verbal prods from the experimenter
DV: Level at which the teacher was willing to shock the learner
Hypotheses
Alternative: Participants will continue to ‘shock’ the confederate when the experimenter encourages continuation
Null: The verbal prods of the experimenter will have no effect on the obedience of the ‘teacher’
Ethical Issues
Deception
Psychological harm
Lack of a right to withdraw
Physical harm (seizures)
Dealing with Ethical Issues
Confirm ethical issues with surrounding psychological harm with an ethical committee and guidelines
Data Types Used
Quantitative: numbers and stats
Qualitative: filmed study
Data Sources Used
Primary Data
More reliable and valid
Expensive and time consuming
Validity Issues
Androcentric and ethnocentric (external)
Controlled environment (internal)
Controlled environment (ecological)
Reliability Issues
Difficulty replicating the study due to ethical issues in the psychological harm
Would have to consult ethical committees and guidelines
Filmed
Standardised Procedures
Level of Measurement (DV)
Nominal
_____ men continued until the end
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