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Social Media Marketing Quiz

Usuário eliminado 120 perguntas Atualizado em 31 ago 2017

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Perguntas do quiz (120)

1What are the two things to consider when determining a topic for a piece of content?
1. AKnowledge on the topic and what topic you want to be considered as a thought leader.
2. BBuyer personas and where they are in the buyer's journey.
3. CAmount of available time and resources.
2When converting visitors into leads, you should only utilize consideration stage content.
1. AVerdadeiro
2. BFalso
3Focus on the design of a piece of content first, worry about the informational part second.
1. AVerdadeiro
2. BFalso
4
Fill in the blank: It's not until the ________ of the Buyer's Journey when your product should be mentioned.
1. AAwareness
2. BConsideration
3. CDecision
5You perform an audit of all of your website content (content offers, website pages, and blog posts) and realize you don't have much content that would fit into the consideration stage of the Buyer's Journey. You decide to create a new consideration stage content offer. What should the topic be focused on?
1. AHow your product/service and help solve your buyer persona's problem
2. BYour buyer persona's problems
3. CThe solution to your buyer persona's problems
6Fill in the blank: Promoting your content offers on your blog can help you ____________.
1. APromote your blog posts
2. BIncrease traffic to your blog
3. CGain social shares
4. DGenerate new leads
7You read through a blog post from a coworker that’s about two different topics. Is this good or bad?
1. ABad - pick just one topic per post to make it clear for readers and search engines
2. BGood - the more topics that one post can cover, the better for SEO
8What is the long-tail keyword in the title “An Easy Guide to Training Your Cat”
1. AGuide to Training
2. BEasy Cat Training Guide
3. CCat Training
4. DCat Training Guide
9What can analyzing the most popular posts by promotional channel tell you?
1. AWhich domain to publish your blog posts to
2. BWhich authors are promoting the content on their personal social media accounts
3. CWhich topics you should continue to write about
4. DWhich channels are giving you the greatest reach for your posts
10What is whitespace?
1. AThe space on the page with images on it
2. Bhe space on the page with text on it
3. CThe empty space on the page
4. DThe white space on the page

11What are the three stages of the Buyer’s Journey?
1. AResearch, consideration, decision
2. BAwareness, consideration, deliberation
3. CAwareness, conversion, decision
4. DAwareness, consideration, decision
12What are the four stages of the Inbound Methodology?
1. AAttract, Convert, Close, and Delight
2. BAwareness, Consideration, Close, and Decision
3. CReach, Engage, Convince, Sell
13All of the following are best practices of inbound, EXCEPT:
1. ALeverage content
2. BCreate remarkable content
3. CUse the Buyer's Journey
4. DUse buyer personas
5. EFocus on finding customers
14Fill in the blank: _________ is your marketing toolkit, like blogs, videos, and ebooks; _________ is who you're creating it for.
1. AContent, content marketing
2. BContext, inbound strategies
3. CContext, the Buyer’s Journey
4. DContent, context
15Buyer persona stories should contain information about:
1. AA persona’s demographics and common traits
2. BA persona’s main goals and challenges
3. CA persona’s role at their organization or in life
4. DAll of the above
16What is the nickname of a bot that search engines use to crawl the web?
1. AMonkey
2. BPenguin
3. CPanda
4. DSpider
17
True or false: Search engines can read both text and images.
1. ATrue - this is why it’s important to include an image on every page
2. BFalse - this is why it’s important to include optimized alt-text behind each image
18True or false: Search engines count all links as equally important when crawling and ranking your page.
1. ATrue - it’s the quantity of links that counts. The more links, the higher you’ll rank.
2. BFalse - it’s the quality of links that counts. The more authoritative the links, the higher you’ll rank.
19What should you begin your keyword research with?
1. ABuilding relationships with industry thought leaders
2. BTurning short keywords into long-tail keywords
3. CUnderstanding what your buyer personas are searching for
4. DLooking up the difficulty and competition around your keywords
20Which is easier to rank for - the short keyword “teamwork” or the long-tail keyword “promote teamwork between employees”?
1. A“Teamwork” - short keywords are more broad, so more people are searching for them and there’s less competition
2. B“Promote teamwork between employees” - long-tail keywords are more targeted, so fewer people are searching for them and there’s less competition
21How is social media used in the attract phase of the Inbound Methodology?
1. ATo promote content that will convert leads.
2. BSocial media is not used in the attract phase.
3. CTo analyze the success of previous social media content.
4. DTo publish content that will increase your exposure.
22Social monitoring is a great way that marketers can gather information about their buyer personas.
1. AVerdadeiro
2. BFalso
23Paul just started a new job as Director of Marketing at Fifth Season, the adventure travel company. After conducting a marketing audit, Paul finds that Fifth Season does not have an actionable social media strategy. What is the FIRST thing Paul should do to begin to developing a strategy?
1. ACreate content that is interesting and relevant to Fifth Season’s buyer personas and distribute it across every social media platform.
2. BCreate content and reach out to industry influencers and ask them to repost the content he creates.
3. CSet goals that are SMART (specific, measurable, attainable, relevant, and timely).
24When calculating social media ROI, what four types of metrics should you pay attention to depending on your goals?
1. AClick-through rate, average timing, engagement rate, and website visits
2. BFacebook likes, Twitter followers, LinkedIn group followers, and Google+ followers
3. CContent consumption, social sharing, lead generation, and revenue
4. DTotal amount of Visits, Leads, Customers, and Promoters
25In a recent survey, Fifth Season’s primary buyer persona reported that she would buy more off-site team building packages if she knew more about the people responsible for delivering the team building exercises. What should Fifth Season do?
1. APublish a series of “Get to know your Team Building Expert” posts on Facebook
2. BPublish a series of “Get to know your Team Building Expert” posts on Twitter
3. CPublish a series of “Get to know you Team Building Expert” posts on LinkedIn
4. DPublish a series of “Get to know your Team Building Expert” posts across all networks
26According to the Inbound Methodology, in which stage do visitors become leads?
1. AAttract Stage
2. BConvert Stage
3. CClose Stage
4. DDelight Stage
27If you wanted to promote a travel consultation offer on a blog post, where should the CTA be placed?
1. AEnd of the first paragraph
2. BEnd of the blog post
3. CTop of the blog page
4. DAll of the above
28Fill in the blank: Using the same ______ for the entire conversion process helps your visitors understand what they are going to get.
1. ACTA
2. BKeywords
3. CLanding page
4. DImage size
29The primary purpose of a call-to-action is to convert leads into customers.
1. AVerdadeiro
2. BFalso
30
The conversion process begins with a Landing Page.
1. AVerdadeiro
2. BFalso
31A landing page headline should always contain which of the following:
1. AThe word “download”
2. BWhen the offer will be delivered
3. CThe type of offer
4. DA testimonial describing the benefit of the offer
32A landing page uses a form to gather information about your visitors.
1. AVerdadeiro
2. BFalso
33An optimized landing page should contain a link to get another offer.
1. AVerdadeiro
2. BFalso
34You’ve been asked to create a landing page for a ten-page ebook of the ‘Best Beach Family Vacation Spots in Europe.’ Would you place a button to download the ebook directly from the landing page?
1. ANo, because the landing page needs a form.
2. BYes, as long as the download button is obvious to click on.
35The form on the landing page should mirror the value of the offer.
1. AVerdadeiro
2. BFalso
36Thank you pages are useful for each of these reasons EXCEPT:
1. AMove leads further into the buyer’s journey
2. BClose leads as customers
3. CExtend your social media reach
4. DProvide additional content to a lead
37True or false: A thank you page should have a navigation menu that is different from the rest of your website.
1. ATrue: Your menu should be shorter to direct people to particular areas of your site.
2. BTrue: Your menu should direct people to related content offers.
3. CFalse: Your menu should be the same as the rest of your site to be consistent.
4. DFalse: Your menu should not exist on a thank you page.
38If you are sending a follow-up email, you do not need to build a thank you page.
1. AVerdadeiro
2. BFalso
39Fill in the blank: A thank you page is a way to say thank you, deliver the offer and ________.
1. Aprovide more information
2. Bconvert the lead
3. Cgain SEO benefits
4. Dbegin the sales process
40
“Thanks! We will give you a call shortly to schedule a demo” is an effective message to place on your thank you page.
1. ATrue
2. BFalse
41In 2004, PC magazine wrote an article called, “The Death of Email.” It asks, “Has email peaked and become more useless?” Is this true?
1. AYes. Email has become less effective as a marketing channel.
2. BYes. Email is used by less people, even though it is still an effective channel to communicate with those who DO still use it.
3. CYes. Email has been replaced by other ways of sharing information like social media.
4. DNo. Email is being adopted and used as a communication channel by more people every year.
42Your boss asks you to write an email to drive registration to an important webinar your company is hosting. All of these would be effective places to add the PRIMARY call-to-action, EXCEPT:
1. AIn the copy of the email
2. BAs a call-to-action button between the copy
3. CAs an image that's hyperlinked
4. DIn a P.S. below the email signature
43Next quarter, your marketing team plans to make an effort to increase the reach of your email sends. Which of the following ideas should you remove from your list of potential ways to increase your reach?
1. AAdding a Call-To-Action to encourage readers to share the email with a colleague.
2. BSend an additional email after each initial email send encouraging users to share the first email if they found it helpful or relevant.
3. CCreating a web-based version of your emails so you can post them on your website.
4. DAdding social sharing buttons to appropriate emails.
44A high click rate for your email send is a good indicator of all of the following, EXCEPT:
1. AA well-segmented list
2. BReader engagement
3. CBrand awareness
4. DAn effective subject line
45While doing a report of this year’s email trends, you notice that, compared to last year, more of your emails are marked as spam. All of these are potential explanations, EXCEPT:
1. AEmail marketing is decreasing in both use and effectiveness, causing an increase in reported spam complaint by businesses and consumers.
2. BThe frequency of the email sends was too often.
3. CThe content being sent was not relevant to the reader.
4. DYour company did not express permission to email these contacts.
46What is smarketing?
1. ASmarketing is the process of splitting the marketing and sales teams in two. Then making two teams both half marketing and sales that compete against each other.
2. BSmarketing is the process of aligning the marketing and sales teams around common goals within a business or organization, with the goal of improving revenue.
3. CSmarketing is the process of paying the marketers within an organization based on the leads they generate that close into customers.
4. DSmarketing is the process of having one individual do both the marketing and sales for a specific persona.
47The marketing and sales funnel consists of 6 lifecycle stages. What is the correct order starting at the top of the funnel and ending at the bottom?
1. AProspect (visit), Lead, Marketing Qualified Lead, Sales Qualified Lead, Opportunity, Customer
2. BProspect (visit), Lead, Sales Qualified Lead, Marketing Qualified Lead, Opportunity, Customer
3. CLead, Marketing Qualified Lead, Sales Qualified Lead, Prospect (visit), customer
4. DProspect (visit), Lead, Marketing Qualified Lead, Opportunity, Sales Qualified Lead, Customer
48Marketing Qualified Leads (MQLs) are contacts who have identified themselves as a good fit, highly engaged, or both. MQLs are defined by:
1. AThe software system(s) you use to manage your marketing and sales funnel.
2. BThe marketing team solely based off what they know about the buyer personas.
3. CJust the sales team based on the type of lead they can most easily close into a customer.
4. DBoth marketing and sales and agreed upon as a lead worth researching more thoroughly.
49Sales' Service Level Agreement (SLA) to marketing is dictated by the number of sales reps and their quotas. Based on the number of Marketing Qualified Leads (MQLs) marketing provides sales, sales can in turn identify how many follow-up attempts can be made for each MQL that is accepted as a Sales Qualified Lead(SQL).
1. AVerdadeiro
2. BFalso
50Which of the following is NOT a step in keeping open communication?
1. AHave weekly smarketing meetings with all of marketing and sales
2. BHave monthly management meetings to discuss topics and resolve issues
3. CCommunicate information about marketing campaigns and product/service updates to both the marketing and sales teams
4. DShare SLA data with the marketing and sales only once a quarter
51Buyer personas aren't important once you get to the Close stage in the Inbound Methodology.
1. AVerdadeiro
2. BFalso
52All of the following are things you can uncover as you thoroughly research your leads, EXCEPT:
1. ACompany size
2. BTheir role in the company
3. CHow you can solve their problem
4. DWhat they sell
53Your sales manager wants you to focus on explaining the value of your product or service to your prospect on your phone calls. Which of the following is the MOST effective way to accomplish this?
1. AAsk close-ended questions
2. BUse positioning statements
3. CUse a static pitch about your product or services’ benefits
4. DAsk leading questions
54Which is NOT a guideline to follow when picking up the phone to connect with a lead?
1. ALead the conversation to match your sales goal
2. BBe prepared with educational content to share
3. CBuild rapport with the lead
4. DKnow your audience
5. ESpeak the prospects language
55
When dealing with prospects over the phone, each prospect should always walk away having learned something from you - no matter the outcome of the call.
1. AVerdadeiro
2. BFalso
56What are the components to the Customer Delight checklist?
1. ASolve the problems, provide a recommendation, be yourself
2. BSolve the problems, exceed people’s expectations, be fun and enthusiastic
3. CSolve for the customer and train your team members
4. DFind a solution, be supportive, be yourself
57Your customer is experiencing a problem with your product. What steps should you take when trying to solve a person’s problem as fast as possible?
1. AFirst listen, then acknowledge, then explore the problem
2. BFirst explore, then acknowledge, then explore the problem more
3. CFirst listen, then acknowledge
4. DFirst listen, then explore, then explore even more
58
Which statement is true?
1. AIt usually costs more money to acquire a new customer
2. BIt usually costs more money to retain an existing customer
59It doesn’t matter if you're in product, marketing, sales, or customer support. It's everyone's job to build trust with people. You need to make sure you properly train your team so they understand why trust is key.
1. AVerdadeiro
2. BFalso
60Why should you be measuring and tracking as many of your customer's interactions as you can?
1. ATo help you better serve them with the right products, communication and education
2. BTo build more trust
3. CSo you can under-promise, over-deliver
4. DAll of the above
61What is the Buyer's Journey?
1. AIt's the process your buyer goes through when learning about your brand.
2. BIt's the active research process someone goes through leading up to the purchase.
3. CIt's the inbound methodology, but from the buyer's perspective.
4. DIt's the process that someone goes through after they've made a purchase.
62Buyer personas represent the ideal customers your organization is trying to attract, convert, close and delight. Personas are most effective in:
1. AB2B and B2C organizations.
2. BNonprofit, educational, and B2C organizations.
3. CB2B, business-to-government (B2G), and e-commerce organizations.
4. DAll organization types.
63When creating a buyer persona, you should ONLY interview your ideal customers.
1. AVerdadeiro
2. BFalso
64Which Buyer's Journey stage does someone fall into if they are experiencing and expressing a problem?
1. AAwareness
2. BConsideration
3. CDecision
65At a high level, what three things should you keep in mind when creating buyer personas?
1. AResearch, make assumptions, and identify trends.
2. BIdentify trends, differences, and detractors.
3. CResearch, identify trends, and create persona stories
4. DMake assumptions, identify trends, and ask sales for input.
66Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer's Journey.
1. AVerdadeiro
2. BFalso
67To ensure search engines understand the content on your page, you should:
1. AUse natural language and variations of your primary keyword phrase throughout the page content.
2. BInclude your primary keyword throughout the page content as many times as possible.
3. CNot use you primary keyword at all - there's no need, because search engines understand intent.
4. DRepeat your primary keyword throughout the page content using the same wording and phrasing.
68Include your primary keyword in all of the following EXCEPT:
1. ANavigation
2. BBody
3. CURL
4. DPage Title
5. EHeaders
69What is SEO?
1. AThe Javascript on your pages that allows a search engine to understand it.
2. BThe number of website pages that are indexed by search engines.
3. CThe elements of your email that allow it to get processed by search engines.
4. DThe process of improving your website so that it attracts more visitors from search engines.
70When picking a keyword to focus on for a new piece of content, which metrics should you prioritize?
1. ALow search volume and low competition.
2. BHigh search volume and high competition.
3. CHigh search volume and low competition.
4. DLow search volume and high competition.
71Which is a main component for how search engines rank search results?
1. AThe number of keywords on the page.
2. BThe number of authoritative links to the site.
3. CThe number of visits to the page.
4. DThe number of social followers of the business.
72Fill in the blank: The outlined Content Process steps are plan, create, _________, analyze, repeat.
1. Atarget
2. Bpublish
3. Cresearch
4. Ddistribute
73An adventure travel company wants to create a piece of content for their buyer persona. This persona is interested in building team trust, since they work in an industry with high employee turnover. Which would most likely be an effective Awareness Stage offer for getting this persona's attention?
1. AA webinar that covers the adventure travel company's new travel package that helps with team bonding.
2. BAn ebook on how to build trust inside a team with trust building exercises.
3. CA case study on how the company helped another business with their off-site team building experience.
4. DA blog post on the top 10 spots for off-site adventure travel.
74Content is defined by 3 things. What are they?
1. APurpose, format, and topic
2. BWho, how, and why
3. CAudience, creator, and distributor
75If your content is focused on different solutions to your buyer persona's problem, where would that content fit into the Buyer's journey?
1. AAwareness
2. BConsideration
3. CDecision
76You have spent a lot of time planning and creating a great content offer. You are now done with the content process and should move on to create your next piece of content.
1. AVerdadeiro
2. BFalso
77Which of the following is NOT a metric to consider when analyzing a content offer?
1. AOpen rate
2. BPerformance by format type
3. CNumber of leads generated
4. DNumber of social shares
78In order to not get cut off in a Google search result, what is the maximum number of characters that your title should be?
1. A90 characters
2. B120 characters
3. C60 characters
4. D30 characters
79Which of the following would be the most appropriate call-to-action to place at the bottom of an Awareness Stage blog post?
1. A"Download the Team Building Checklist."
2. B"Download Our Pricing Guide."
3. C"Sign Up for a Consultation"
4. D"Request a Free Quote"
80Blogging increases the volume of traffic to your website in all of the following ways, EXCEPT:
1. AMore unique pages are associated with your website
2. BOutside websites will link to your posts
3. CYour posts will get shared in social media
4. DYour posts will generate more conversion assists
81All of the following elements will help readers easily digest the content of a blog post EXCEPT:
1. ACalls-to-action
2. BWhitespace
3. CImages
4. DHeaders
5. EBolding
82You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?
1. AThe latest trip that your agency organized for a family
2. BWhy your agency provides the best experience for families
3. CThe best family-friendly vacation destinations
4. DThe affordable pricing of your family-friendly vacation packages
83Your boss wants you to blog primarily about your company, its services and various corporate events. What is your response?
1. AThat's a good idea - we want to attract the most qualified visitors with our posts, so we should help people understand our business. If we write about ourselves, they'll be more likely to purchase sooner.
2. BThat's not a good idea - we're trying to attract new visitors with our posts, people who haven't yet heard of our company. If we write about ourselves, they won't find us in their searches.
84A company published an ebook about the effects of off-site team building. What social media marketing actions should they take to help generate leads for the offer?
1. ACreate a Facebook group for customers and promote the ebook to the group members
2. BInclude a link to the ebook in their Twitter profile
3. CPublish the ebook to LinkedIn
4. DCreate tweets that include a link to landing page for the ebook
85Fill in the blank: _______________ helps marketers establish a consistent tone on their social media networks.
1. AA social media monitoring stream
2. BA social media style guide
3. CA social benchmark report
4. DA social media publishing schedule
86An optimized profile for every social media network should contain all of the following EXCEPT:
1. AYour organization's logo
2. BYour organization's phone number
3. CYour company description
4. DA link to your organization's website
87You were just hired as the social media marketer and want to learn more about your Twitter audience. What can help you do this?
1. AAnalyze your follower count
2. BSchedule out tweets consistently
3. CMonitor Twitter conversations
4. DIncrease the volume of your tweets
88True or False: Social media can be used at every stage of the inbound methodology:
1. ATrue - Social media can be used to attract visitors, converts leads, close customers, and delight promotors.
2. BFalse - Social media can only be used to attract visitors and monitor leads.
89What elements should be tested on your CTA?
1. AColor
2. BKeywords
3. CPlacement on page
4. DAll of the above
90Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n)_______________.
1. AThank you page
2. BWebsite page
3. CEmail
4. DLanding page
91You would like to increase the number of clicks on your current CTA. What is the suggested approach to making changes to a CTA?
1. ATest multiple things at once to maximize the value of your experiment
2. BDon't change the CTA - change the page that it's on
3. CGive it a totally new look
4. DChange one element at a time.
92Landing pages should contain all of the following EXCEPT:
1. AA headline
2. BWebsite navigation
3. CSocial sharing icons
4. DA video
93Fill in the blank: Landing pages are designed to ________________.
1. ADeliver a content offer to a lead
2. BClose leads into customers
3. CConvert visitors into leads
4. DBe the page that a lead "lands" on, after filling out a form
94A form on your landing page should only ask the questions that your sales team needs to have answered.
1. AVerdadeiro
2. BFalso
95True or False: A landing page navigation menu should be different from the rest of the site.
1. ATrue. Your menu should be shorter to direct people to particular areas of your site.
2. BFalse. Your menu should be the same as the rest of your site to be consistent.
3. CTrue. Your menu should direct people to related content offers.
4. DFalse. Your menu should not exist on a landing page.
96A landing page should connect to a thank you page
1. AVerdadeiro
2. BFalso
97All of the following are reasons to place a call-to-action on a thank you page EXCEPT:
1. AKeep leads converting on your website
2. BMove leads further into the buyer's journey.
3. CEncourage leads to stay on your site
4. DThank your leads for their interest in your offer
98A thank you page optimized for lead engagement contains:
1. ATestimonials
2. BA link to a specific blog post related to the topic
3. CAn image
4. DA link to your About Us page
99A thank you page allows you to complete all of the following EXCEPT:
1. ADelivering the offer to the lead
2. BEmailing the offer to the lead
3. CPromoting additional offers to the lead
4. DEnabling social sharing
100What is lead nurturing?
1. AThe process of sending individual emails to get them to purchase your product or service.
2. BThe process of building relationships with prospects with the goal of earning their business when they're ready.
3. CThe process of placing the right call-to-action in the right email and sending it to the right person.
4. DThe process of calling qualified prospects and engaging them with a consultative sales process.
101What does the open rate of your email indicate?
1. AThat your email is getting to your contacts' inbox
2. BThat your subject line is effective
3. CThat your email has converted leads
4. DThat people are enticed to click on the offer in the email
102At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email.
1. AFalse: The average email list decays about 25% a year.
2. BTrue: Purchased lists will allow a business to continuously add leads to their funnel with no adverse effects.
3. CFalse: You cannot use email marketing to close leads into customers.
4. DTrue: An effective email marketing strategy is self-sustaining and will always help to generate new business.
103Fill in the blank: The subject line of your email should ______________.
1. Anever reveal the full value of the email.
2. Bnot contain personalization.
3. Cbe five words or less. Studies have shown subject lines over this number are not effective.
4. Ddepend on the offer, industry, audience and device.
104Which of these is NOT a best practice when optimizing your emails for mobile
1. AUse clear and concise messaging. People are more likely to scan emails, regardless of what device they are using.
2. BUse a responsive template. That way your email will conform to the device your reader is using.
3. CMake your content comprehensive. Since people carry their phones with them everywhere, a captive audience is more willing to read a longer email.
4. DBigger is better. When it comes to text, images, and calls-to-action, be aware that people will be reading your email on smaller screens.
105Fill in the blank: A _____________ is an email that has been returned to the sender because the email address is invalid.
1. ASoft bounce
2. BHard bounce
106Why is the Sales Qualified Lead (SQL) stage important for both your sales and marketing teams?
1. AIt will help your sales and marketing teams remain on the same page in terms of the quality and volume of MQLs that marketing is handing over.
2. BIt will help your marketing team better nurture Opportunities priory to sending them over to the sales steam to be more thoroughly researched.
3. CIt has no relevance to smarketing and is simply used for executive teams to track sales activity.
4. DThere is no difference between and SQL and an MQL, thus this stage has no relevance to smarketing.
107According to the marketing and sales funnel, prospects are defined as:
1. AAnyone that has downloaded a content offer
2. BA lead that has expressed interest in purchasing your product/service
3. CAnyone in the sales and marketing funnel who has request a demo or trial
4. DWebsite visitors who have signed up for a blog or email newsletter
108What is the most important reason for why marketing and sales should share the same goal(s)?
1. AAlignment around goals makes it less expensive to run an organization
2. BAlignment around goals reduces the number of employees necessary to hit revenue goals
3. CAlignment around goals puts an emphasis on collaboration and holds marketing and sales accountable to each other.
4. DAlignment around goals makes it easier for the company to manage employees.
109True or False: Marketing is responsible for defining a Marketing Qualified Lead (MQL) and sales is responsible for defining a Sales Qualified Lead (SQL).
1. AFalse: Both teams work together to come up with a common definition of the terms
2. BTrue: Marketing and sales must use the same words, but it's OK for the definitions to be different.
3. CFalse: As long as both teams understand what the other team is using as a definition, they can stay separate.
4. DTrue: It's important for marketing and sales to have their own definition for the same words.
110Fill in the blank: Marketing and sales should be aligned around the same goal. Typically this is a shared _________ goal.
1. AReturn on Investment (ROI)
2. BVisit
3. CRevenue
4. DPersona
111Your company has decided to use an inbound approach to sales. Which of the following does NOT align with your company's new inbound sales practices?
1. ABuilding relationships with your prospects.
2. BLeveraging the buyer's context on calls.
3. CUtilizing content from each stage of the Buyer's Journey.
4. DUsing a scripted sales pitch on calls.
112You are a sales rep who has decided to try out an inbound approach to sales. One morning when you turn on your computer you see you already have a new inbound lead in your inbox. What is the FIRST thing you should do?
1. AResearch your lead
2. BDo nothing until the lead fills out another form
3. CSend them an email
4. DPick up the phone and call them
113What are four guidelines to keep in mind when connecting with your leads over the phone?
1. ABuild rapport, know your audience, speak the prospect's language, be helpful
2. BBuild rapport, sound happy, be helpful, schedule a follow up call
3. CBe nice, know your audience, follow your planned agenda, be helpful
4. DSound interested, know your audience, follow your planned agenda, schedule a follow-up call
114Which of the following is the best example of why the sales process has changed?
1. ABuy habits have changed.
2. BSales reps were bored.
3. CBuyers have difficulty finding the right information online.
4. DSales reps want to remain in control.
115How can sales reps gain trusted advisor status in the eyes of the people they connect with?
1. AHave a lot of LinkedIn connections
2. BBuild up their personal brand as a though leader in their industry
3. CBe in their industry for ten or more years
4. DUnderstand the prospects problem and identify quick wins for them
116Your boss is questioning why it's important to train every team member on the pillars of delight. Your answer is:
1. AIt's not important because we should be focused on generating more leads.
2. BIt's important because a customer's experience is only formed by the first interaction.
3. CIt's not important because only the customer support team should be delighting people.
4. DIt's important because a customer's experience and their longer-term success is formed by every interaction.
117What are the three pillars of delight?
1. AInnovation, Communication, Education
2. BInnovating, Connecting, Teaching
3. CInvent, Communicate, Educate
4. DInvent, Serve, Collaborate
118Who is responsible for delighting customers?
1. AOnly the executive leadership team
2. BEveryone at your organization
3. COnly customer-facing teams
4. DOnly those that hold public relations roles
119Which interactions will build or destroy trust?
1. AOnly pre-sale interactions
2. BOnly post-sale interactions
3. CAll of the interactions
4. DNone of the interactions
120When should you focus on delighting people?
1. AAfter they have used your product or service
2. BFrom the very first moment someone interacts with your business
3. CFrom the moment they become a customer to delight them into promoters
4. DAt the beginning of the sales process.

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Descrição: 120 question quiz drawn from HubSpot's Inbound Marketing Certification Course.
Autor: Usuário eliminado
Idioma: English
Visualizações: 25
Histórico: Criado em 31 ago 2017 · atualizado em 31 ago 2017
Etiquetas: social media hubspot o usuário eliminou as informações de disciplina
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