57. People are Inherently Lazy

Slide 1

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• Legenda: image from real business

Is Lazy Another Word For Efficient?

• We have learned that we survive longer if we conserve our energy instead of wasting our energy by running around and doing more. We want to spend more energy on resources like food, water, sex, shelter, etc.
• We still have questions like:
• "How much is enough?
• "Do we have enough stuff?"
• "How long should the stuff last?"
• etc....
• We as humans work on something called satisfying.

Satisfy Plus Suffice Equals Satisfice

• Satisfice came from Hebert Simon. Which he describes as a decision-making strategy which a person decides on to pick the option that is adequate not the option that is optimal.
• The idea of satisfying means is the cost of making an analysis of the option is worth it and not impossible, yet we don't have the power to weigh in all the options so instead we make a decision on "what will do" or is it " good enough" instead of finding the perfect solution.

Design Websites for Scanning, not Reading

• Steve Krug wrote a book called Don't Make me Think which explains the idea of satisfying on the behavior of you can observe when someone visits your site. But he states we hope they read it all, but in reality they are just scanning the texts on pages and click on something that catches their interests. There are still pages or large chunks the visitor doesn't even look at.