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SM - Kapitel 05 - Vision & Mission Analysis

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SM - Kapitel 05 -Vision & Mission Analysis

Questão 1 de 9

1

Which statement is true?

Selecione uma das seguintes:

  • Companies must choose between having a mission statement or a vision statement.

  • a company can't have a mission statement unless it has a vision statement.

  • a vision statement cannot be established until a company has developed its mission statement.

  • the vision statement should be established before the mission statement.

  • companies are required by law to have both mission and vision statements.

Explicação

Questão 2 de 9

1

Which of these basic questions should a vision statement answer?

Selecione uma das seguintes:

  • What is our business?

  • What is our core strength?

  • What are our challenges?

  • What do we want to become?

  • Who are our competitors?

Explicação

Questão 3 de 9

1

The purpose of a mission statement is to declare all of these EXCEPT

Selecione uma das seguintes:

  • a reason for being

  • an annual financial plan

  • a statement of purpose

  • a statement of beliefs

  • whom an organization wants to serve

Explicação

Questão 4 de 9

1

The process of developing a vision and a mission statement often includes which of these as the first activity?

Selecione uma das seguintes:

  • Requesting that managers modify the current documents.

  • Asking managers to read selected articles about vision and mission statements.

  • Asking managers to prepare a vision statement for the organization.

  • A brainstorming session on whether the organization should have only a vision statement.

  • Merging several mission statements into one document.

Explicação

Questão 5 de 9

1

A good mission statement has

Selecione uma das seguintes:

  • an employee orientation

  • a customer orientation

  • a shareholder orientation

  • an environmental orientation

  • a profit orientation

Explicação

Questão 6 de 9

1

Good mission statements identify the _______ of a firm's products to its customers.

Selecione uma das seguintes:

  • value

  • price

  • profit margin

  • demand

  • popularity

Explicação

Questão 7 de 9

1

Which of the following is NOT one of the nine recommended components of a mission statement?

Selecione uma das seguintes:

  • Strategies

  • Self-concept

  • Employees

  • Markets

  • Customers

Explicação

Questão 8 de 9

1

The recommended length of an effective mission statement is __________ words.

Selecione uma das seguintes:

  • approximately 25

  • no more than 100

  • less than 150

  • at least 300

  • more than 500

Explicação

Questão 9 de 9

1

Which question(s) is (are) answered in an effective mission statement?

Selecione uma das seguintes:

  • Is the firm committed to growth and financial soundness?

  • Are employees a valuable asset of the firm?

  • Geographically, where does the firm compete?

  • Who are the firm's customers?

  • All of the above questions are answered in an effective mission statement.

Explicação