9. People Believe That Things That Are Closer Together Belong Together

Things Closer Together, Belong Together

• People Believe That Things That Are Closer Together Belong Together
• If two items are near each other, people will assume they go together
• How Does This Relate To Design?
• In design, if you want items (headings, text, images, etc.) to be seen as belonging together, put them closer together.
• Put more space between items that don’t go together and less space with those that do go together

Proximity & Closeness in Design

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• Legenda: Photos and Text related to each other are closer together. Separating sections by lines. Clear to understand what goes together

Proximity & Closeness in Design

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• Legenda: Sometimes lines are not needed, but you can clearly see what goes together in the page based on how it is spaced

Proximity & Closeness in Design