Twitter 101

YES

NO

YES

NO

Flight dates

Budget

Target

Flight dates & budget

All of the above

75

140

180

240

10

15

22

25

As many characters as the link accounts for

Promoted only Tweet (text only)

Website Card

Promoted Only Tweet with Video

Promoted Only Tweet with Photo

Tweet Engagement

App Installs

Website Clicks or Conversions

Followers

YES

NO

Creative

Bid, creative

Target, bid, creative

Flight dates, target, bid, creative

Budget, flight dates, target, bid, creative