Fechar
Principles of Data Reduction
(9)
Market Share (%)
Penetration (%)
Purchase Frequency (times)
Purchase Rate (times)
Share of Category Requirements (SCR%)
100% Sole Loyalty
What are the brand size measures?
What are the brand loyalty measures?
What are 2 patterns we see within BPM's?
Double Jeopardy
Duplication of Purchase Law
What is the purpose of the Dirichlet Model?
What tasks is the Dirichlet used for?
How do people buy? (4)
Dirichlet models fit when?
How brands compete and perform? (4)
Purpose (Applications) of Polarisation (3)
Advantages of Polarisation
Types of loyalty (2)
Polarisation index formula
0:1
Conditional Trend Analysis (purpose)
random nature in period-by-period purchasing
Implications for marketers
CTA FORMULA
Best-Worst formula tasks
Methods to measure consumer preference
RATING METHOD
Methods to measure consumer preference
RANKING METHOD
Methods to measure consumer preference
CONSTANT SUM
Methods to measure consumer preference
Method of Paired Comparison
BEST-WORST METHOD
Underlying theory and advantages
Best Worst Formula
Conjoint Analysis definition
Conjoint Analysis
Marketing Tasks
Conjoint Analysis
Purpose
Conjoint Analysis
Applications
Conjoint Analysis
dollar value formula
Bass Model
Purpose
Bass Model
implications
Bass Model
Assumptions (8)
Bass Model
Coefficients
Bass Model
Parameters
ADBUDG Response Functions
Purpose
Linear Response Model
Pros and Cons of Linear Response Model
ADBUDG response function
ADBUDG response function
s-shape/concave
Price elasticity
definition
Price elasticity tasks
Price and demands
PE values
Demand Curves
variables
Price Elasticity
formula
Demand Curves
Linear Demand Curve
Demand Curve
Constant Elasticity Demand Curve
Demand Curve
Legit Demand Curve
