Chad Collins
Quiz por , criado more than 1 year ago

NC Hospitality & Tourism 3.04 Quiz

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Chad Collins
Criado por Chad Collins mais de 8 anos atrás
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3.04 H&T Quiz

Questão 1 de 24

1

What form of promotion occurs when a property offers a chance to win a free night's lodging?

Selecione uma das seguintes:

  • Sales promotion

  • Public relations

  • Personal selling

  • Product placement

Explicação

Questão 2 de 24

1

A client wants to book a cruise. What is the most appropriate action for the travel agent to take?

Selecione uma das seguintes:

  • Recommend the cruise package that pays the best commission

  • Give the client several brochures to take home and review

  • Have the client complete an extensive questionnaire

  • Determine the client’s needs and preferences

Explicação

Questão 3 de 24

1

What advertising medium should a tour operator use to reach selective local audiences at low costs?

Selecione uma das seguintes:

  • Regional newspaper

  • National television

  • Direct mail

  • Radio

Explicação

Questão 4 de 24

1

What is an important component of a hospitality business’s positioning strategy?

Selecione uma das seguintes:

  • Business plan

  • SWOT analysis

  • Diversification portfolio

  • Unique selling proposition

Explicação

Questão 5 de 24

1

What type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?

Selecione uma das seguintes:

  • Organic

  • Geographic

  • Demographic

  • Psychographic

Explicação

Questão 6 de 24

1

What type of printed materials do travel agents often use as a sales tool when selling vacation packages to clients?

Selecione uma das seguintes:

  • Wholesale pricing guides

  • Promotional brochures

  • Product samples

  • Travel videos

Explicação

Questão 7 de 24

1

A hotel reservationist says, “Mrs. Thompson, there are only two oceanfront suites left at the Ocean Sands Hotel, so you may want to book your trip as soon as possible.” What type of sales close is the hotel reservationist using?

Selecione uma das seguintes:

  • Direct

  • Bonus

  • Standing room only

  • Assumptive

Explicação

Questão 8 de 24

1

What is an important aspect of selling hospitality and tourism services?

Selecione uma das seguintes:

  • Obtaining testimonials

  • Explaining product benefits

  • Encouraging word-of-mouth promotion

  • Focusing on competitors’ weaknesses

Explicação

Questão 9 de 24

1

What type of advertising is a resort using when it sends a postcard to its former guests?

Selecione uma das seguintes:

  • Specialty

  • Direct mail

  • Out-of-home

  • Mass advertising

Explicação

Questão 10 de 24

1

What is the foundation of a unique selling proposition for a hospitality and tourism business?

Selecione uma das seguintes:

  • Differentiation

  • Standardization

  • Customization

  • Saturation

Explicação

Questão 11 de 24

1

A tour wholesaler is developing a guided bus tour for 55- to 70-year-old couples with an income between $60,000 - $100,000. How is the tour wholesaler segmenting the target market?

Selecione uma das seguintes:

  • Psychographics

  • Demographics

  • Geographics

  • Typographics

Explicação

Questão 12 de 24

1

What type of marketing involves a 3-day cruise offering several culinary classes for women who enjoy cooking Italian food?

Selecione uma das seguintes:

  • Demographic

  • Mainstream

  • Progressive

  • Niche

Explicação

Questão 13 de 24

1

What does an effective unique selling proposition do for a tour operator?

Selecione uma das seguintes:

  • Simulates interest in the tour product

  • Maximizes the tour operator’s efficiency

  • Enables the tour operator to set financial goals

  • Ensures that tourists purchase the tour product

Explicação

Questão 14 de 24

1

What type of marketing involves booking a tour on a website?

Selecione uma das seguintes:

  • Niche

  • Affinity

  • Interactive

  • Multi-level

Explicação

Questão 15 de 24

1

Which of the following questions should a travel agent ask to determine customers' needs in order to book them on the appropriate cruise?

Selecione uma das seguintes:

  • "Why do you want to take a cruise?"

  • "Where are you interested in going on your cruise?"

  • "Do you like to spend a lot of money on vacation?"

  • "Why do you want to go on a cruise during this the time of year?"

Explicação

Questão 16 de 24

1

What must a convention hotel salesperson often need to do to obtain a contract for a large business conference?

Selecione uma das seguintes:

  • Provide a demonstration

  • Ignore complaints

  • Answer objections

  • Ask for referrals

Explicação

Questão 17 de 24

1

Regency Hotel sent a special offer via “Tweet” to its Twitter followers. What method of marketing communications was used?

Selecione uma das seguintes:

  • Print advertising

  • Word-of-mouth

  • Social media

  • Opt-out email

Explicação

Questão 18 de 24

1

How is a motel positioning itself when it emphasizes a good value and low rates?

Selecione uma das seguintes:

  • By price

  • By quality

  • By location

  • By amenities

Explicação

Questão 19 de 24

1

What is the primary goal of promotion in the hospitality and tourism industries?

Selecione uma das seguintes:

  • To develop distribution strategies

  • To monitor similar businesses

  • To identify product segments

  • To create product demand

Explicação

Questão 20 de 24

1

To whom do retail travel agencies sell hospitality and tourism products?

Selecione uma das seguintes:

  • End users

  • Marketers

  • Producers

  • Wholesalers

Explicação

Questão 21 de 24

1

How is an amusement park positioning a new roller coaster ride when it focuses on the ride’s physical characteristics?

Selecione uma das seguintes:

  • Attributes

  • Quality

  • Status

  • Value

Explicação

Questão 22 de 24

1

Which of the following examples best demonstrates the concept of suggestive selling in the hospitality industry?

Selecione uma das seguintes:

  • A motel employee advises guests that they need to check out by 11:00 a.m.

  • A convention hotel provides guests with free shuttle service to the area’s airport.

  • A guest asks a hotel employee to change his/her arrival date of his/her reservation.

  • A resort reservationist asks guests if they would prefer to book a suite instead of a king single room.

Explicação

Questão 23 de 24

1

What type of service might a travel agent recommend to clients who want to tour Arizona, New Mexico, and California on their own at a leisurely pace?

Selecione uma das seguintes:

  • Car rental

  • Motorcoach

  • Regional airplane

  • High-speed train

Explicação

Questão 24 de 24

1

What do travel agents need to do to help clients make decisions about which travel products to buy?

Selecione uma das seguintes:

  • Focus on the price of a product

  • Describe the safety factors of a product

  • Create a positive image of a product

  • Explain the tangible features of a product

Explicação

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