What form of promotion occurs when a property offers a chance to win a free night's lodging?
A client wants to book a cruise. What is the most appropriate action for the travel agent to take?
Recommend the cruise package that pays the best commission
Give the client several brochures to take home and review
Have the client complete an extensive questionnaire
Determine the client’s needs and preferences
What advertising medium should a tour operator use to reach selective local audiences at low costs?
What is an important component of a hospitality business’s positioning strategy?
Unique selling proposition
What type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?
What type of printed materials do travel agents often use as a sales tool when selling vacation packages to clients?
Wholesale pricing guides
A hotel reservationist says, “Mrs. Thompson, there are only two oceanfront suites left at the Ocean Sands Hotel, so you may want to book your trip as soon as possible.” What type of sales close is the hotel reservationist using?
Standing room only
What is an important aspect of selling hospitality and tourism services?
Explaining product benefits
Encouraging word-of-mouth promotion
Focusing on competitors’ weaknesses
What type of advertising is a resort using when it sends a postcard to its former guests?
What is the foundation of a unique selling proposition for a hospitality and tourism business?
A tour wholesaler is developing a guided bus tour for 55- to 70-year-old couples with an income between $60,000 - $100,000. How is the tour wholesaler segmenting the target market?
What type of marketing involves a 3-day cruise offering several culinary classes for women who enjoy cooking Italian food?
What does an effective unique selling proposition do for a tour operator?
Simulates interest in the tour product
Maximizes the tour operator’s efficiency
Enables the tour operator to set financial goals
Ensures that tourists purchase the tour product
What type of marketing involves booking a tour on a website?
Which of the following questions should a travel agent ask to determine customers' needs in order to book them on the appropriate cruise?
"Why do you want to take a cruise?"
"Where are you interested in going on your cruise?"
"Do you like to spend a lot of money on vacation?"
"Why do you want to go on a cruise during this the time of year?"
What must a convention hotel salesperson often need to do to obtain a contract for a large business conference?
Provide a demonstration
Ask for referrals
Regency Hotel sent a special offer via “Tweet” to its Twitter followers. What method of marketing communications was used?
How is a motel positioning itself when it emphasizes a good value and low rates?
What is the primary goal of promotion in the hospitality and tourism industries?
To develop distribution strategies
To monitor similar businesses
To identify product segments
To create product demand
To whom do retail travel agencies sell hospitality and tourism products?
How is an amusement park positioning a new roller coaster ride when it focuses on the ride’s physical characteristics?
Which of the following examples best demonstrates the concept of suggestive selling in the hospitality industry?
A motel employee advises guests that they need to check out by 11:00 a.m.
A convention hotel provides guests with free shuttle service to the area’s airport.
A guest asks a hotel employee to change his/her arrival date of his/her reservation.
A resort reservationist asks guests if they would prefer to book a suite instead of a king single room.
What type of service might a travel agent recommend to clients who want to tour Arizona, New Mexico, and California on their own at a leisurely pace?
What do travel agents need to do to help clients make decisions about which travel products to buy?