4282881
Quiz by Chad Collins, updated more than 1 year ago
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Created by Chad Collins
over 5 years ago
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Description
Question 1
Question
What form of promotion occurs when a property offers a chance to win a free night's lodging?
Answer
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Sales promotion
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Public relations
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Personal selling
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Product placement
Question 2
Question
A client wants to book a cruise. What is the most appropriate action for the travel agent to take?
Answer
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Recommend the cruise package that pays the best commission
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Give the client several brochures to take home and review
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Have the client complete an extensive questionnaire
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Determine the client’s needs and preferences
Question 3
Question
What advertising medium should a tour operator use to reach selective local audiences at low costs?
Answer
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Regional newspaper
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National television
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Direct mail
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Radio
Question 4
Question
What is an important component of a hospitality business’s positioning strategy?
Answer
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Business plan
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SWOT analysis
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Diversification portfolio
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Unique selling proposition
Question 5
Question
What type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?
Answer
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Organic
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Geographic
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Demographic
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Psychographic
Question 6
Question
What type of printed materials do travel agents often use as a sales tool when selling vacation packages to clients?
Answer
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Wholesale pricing guides
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Promotional brochures
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Product samples
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Travel videos
Question 7
Question
A hotel reservationist says, “Mrs. Thompson, there are only two oceanfront suites left at the Ocean Sands Hotel, so you may want to book your trip as soon as possible.” What type of sales close is the hotel reservationist using?
Answer
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Direct
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Bonus
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Standing room only
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Assumptive
Question 8
Question
What is an important aspect of selling hospitality and tourism services?
Answer
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Obtaining testimonials
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Explaining product benefits
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Encouraging word-of-mouth promotion
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Focusing on competitors’ weaknesses
Question 9
Question
What type of advertising is a resort using when it sends a postcard to its former guests?
Answer
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Specialty
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Direct mail
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Out-of-home
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Mass advertising
Question 10
Question
What is the foundation of a unique selling proposition for a hospitality and tourism business?
Answer
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Differentiation
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Standardization
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Customization
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Saturation
Question 11
Question
A tour wholesaler is developing a guided bus tour for 55- to 70-year-old couples with an income between $60,000 - $100,000. How is the tour wholesaler segmenting the target market?
Answer
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Psychographics
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Demographics
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Geographics
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Typographics
Question 12
Question
What type of marketing involves a 3-day cruise offering several culinary classes for women who enjoy cooking Italian food?
Answer
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Demographic
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Mainstream
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Progressive
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Niche
Question 13
Question
What does an effective unique selling proposition do for a tour operator?
Answer
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Simulates interest in the tour product
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Maximizes the tour operator’s efficiency
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Enables the tour operator to set financial goals
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Ensures that tourists purchase the tour product
Question 14
Question
What type of marketing involves booking a tour on a website?
Answer
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Niche
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Affinity
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Interactive
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Multi-level
Question 15
Question
Which of the following questions should a travel agent ask to determine customers' needs in order to book them on the appropriate cruise?
Answer
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"Why do you want to take a cruise?"
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"Where are you interested in going on your cruise?"
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"Do you like to spend a lot of money on vacation?"
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"Why do you want to go on a cruise during this the time of year?"
Question 16
Question
What must a convention hotel salesperson often need to do to obtain a contract for a large business conference?
Answer
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Provide a demonstration
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Ignore complaints
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Answer objections
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Ask for referrals
Question 17
Question
Regency Hotel sent a special offer via “Tweet” to its Twitter followers. What method of marketing communications was used?
Answer
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Print advertising
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Word-of-mouth
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Social media
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Opt-out email
Question 18
Question
How is a motel positioning itself when it emphasizes a good value and low rates?
Answer
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By price
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By quality
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By location
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By amenities
Question 19
Question
What is the primary goal of promotion in the hospitality and tourism industries?
Answer
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To develop distribution strategies
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To monitor similar businesses
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To identify product segments
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To create product demand
Question 20
Question
To whom do retail travel agencies sell hospitality and tourism products?
Answer
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End users
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Marketers
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Producers
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Wholesalers
Question 21
Question
How is an amusement park positioning a new roller coaster ride when it focuses on the ride’s physical characteristics?
Answer
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Attributes
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Quality
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Status
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Value
Question 22
Question
Which of the following examples best demonstrates the concept of suggestive selling in the hospitality industry?
Answer
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A motel employee advises guests that they need to check out by 11:00 a.m.
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A convention hotel provides guests with free shuttle service to the area’s airport.
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A guest asks a hotel employee to change his/her arrival date of his/her reservation.
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A resort reservationist asks guests if they would prefer to book a suite instead of a king single room.
Question 23
Question
What type of service might a travel agent recommend to clients who want to tour Arizona, New Mexico, and California on their own at a leisurely pace?
Answer
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Car rental
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Motorcoach
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Regional airplane
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High-speed train
Question 24
Question
What do travel agents need to do to help clients make decisions about which travel products to buy?
Answer
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Focus on the price of a product
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Describe the safety factors of a product
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Create a positive image of a product
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Explain the tangible features of a product