-Publisher

How often is it distributed and what is it's price?

What are the circulation and readership figures?

What is it's genre?

Target Audience

Magazines sell line

What does it offer audiences?

What is its audience appeal?

What is the magazines Dominant response?

What is the Negotiated reading?

What is the oppositional reading?

Does the magazine appeal to a 'mainstream' audience?

How successful is the magazine?

How is the magazine distributed?

Are stars used as a form of promotion, for the magazine?

What is the magazine's main purpose?

How can we tell what the magazines target audience is?