5598652
Description
Flashcards by sophiearthurton, updated more than 1 year ago
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Created by sophiearthurton
almost 8 years ago
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| Question | Answer |
| -Publisher | -Dennis Publishing. |
| How often is it distributed and what is it's price? | -Distributed weekly. -Price = £2.50. |
| What are the circulation and readership figures? | -Circulation: 124,000 weekly. -Readership: 585,000. |
| What is it's genre? | -Genre: charity, lifestyle magazine. |
| Target Audience | -Urbanites living busy lifestyles. -Culturally, ethically and socially aware people. -Courageous, conscious consumers. -60% under 44. -60% female. -70% ABC1. -75% look forward to reading it. -Reformers. |
| Magazines sell line | -'A Hand up not a hand out'. |
| What does it offer audiences? | -Portability, pick n mix - way of relaxing. -Good for industry as one copy can be read by many. -Offers surveillance. -Deals with topical issues. -Two-step flow: use of opinion leaders. -self-actualization: offers reformers a sense of doing a good thing. |
| What is its audience appeal? | -Eye catching content: use of front cover and contents page. -Direct mode of address. -Two-step flow. -Self actualisation (Maslow). -Information seeking. -Entertainment e.g. The Enlightenment. -Use of celebrities: Interview with Richard Gere. -Manifesto: 'Homelessness in indiscriminate'. |
| What is the magazines Dominant response? | -Dominant reading: buy in to the ideology of 'A hand up not a hand out' (primary target audience). -Agree with ideology of challenging stereotypes 'we believe homelessness is indiscriminate'. |
| What is the Negotiated reading? | -Negotiated reading: enlightenment content is appealing, celebrity content and some of the issues. |
| What is the oppositional reading? | -Oppositional reading: actively disagree with the ideology embedded within the text (outside the target audience). -Content not appealing, prefer using digital content (younger audiences). |
| Does the magazine appeal to a 'mainstream' audience? | -Operates narrow-casting. -Appeals to reformers (not mainstream category). -Some attempt to appeal to secondary readership through 'Enlightenment' section - containing content of wide appeal. -Not everyone will agree with ideology embedded within the text. -Subscription introduced to appeal to further potential readers. |
| How successful is the magazine? | -Synonymous with challenging, independent journalism, and renowned for securing exclusive interviews with the most elusive of superstars. -Currently circulates around 100,000 copies every week. -Reasons for success link to what the magazine 'offers' and how it appeals to the target audience. |
| How is the magazine distributed? | -Unique street distribution: requires visually appealing front cover. -'Big Issue sellers are working, not begging, so if you pay for a magazine please take one'. -Recent introduction of subscription service: doesn't undercut the street vendors by offering special discounts. |
| Are stars used as a form of promotion, for the magazine? | -Often but not always on cover: Ewan McGregor. -Richard Gere interview: publicised on the website before being available in print version. -Covering topical issues key promotional tool. -Unique distribution also important for promotion. -Ideology key to promoting street sales. -Known for getting interviews with elusive 'stars' e.g. Simon Cowell. |
| What is the magazine's main purpose? | -Provides entertainment: challenging journalism, dealing with topical issues, celebrity content (link to 'appeal' and offers and audience theory). -Also provides information seeking and surveillance. -Sense of personal identity: your own ideology reflected in the content. |
| How can we tell what the magazines target audience is? | -Front cover and contents. -Mode of address. -Manifesto. -Positioning. -Use of cross-platform. -Links to charity. |
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