Graphic Design - Visual and Graphic Design

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GRAPHIC DESIGN

Exploring Design Elements and Principals Point:

- can be any shape/object

- must be small in relation to the whole page/design

- one of the most common points: Copyright symbol

Line:

- is a point that moves in space from one position to another

- can be thick, thin, jagged or curved

- can be used to represent form through crosshatch rendering,

can be used independently to show direction

Shape:

- can be geometric, abstract or symbolic

- when 3 or more points are connected, a two dimentional shape is created

Form:

- is a 3d unit such as an object.

- is the element that most refer to the volume of an object or product

- can be seen as a result of combining two or more shapes on a two-dimensional surface

to represent 3 dimensions

Tone:

- when light reflects off a surface of an object

- more light projected onto the surface, the lighter the tone will be

- can enhance both 2d and 3d forms

Texture

- visual/ felt characteristics of a surface

Colour

- Complementary Colours (shown opposite each other on a colour wheel)

- Analogous colours (those existing together)

- Split Complementary Colours (a colour and the colours on either side of its complement)

- can help to create a focal point and organise hierarchies

Letterform:

- can be used to communicate information through blocks of text

- can be twisted, cropped, enlarged, overlapped, scrawled and transparent

- can transform the style and design of the visual

DESIGN PRINCIPLES:

- how components may be organised in a visual way

- usually the first steps a designer may consider/apply

Composition:

Figure:

- The main figure in the composition.

- Dominant or is the ground dominant

Ground:

- Ground can be negative pace or vice versa.

Balance:

- can be achieved through symmetrical or asymmetrical

placement

- Symmetrical balance gives a uniformity and stability to a

visual

- Asymmetrical balance created a dynamic composition

Contrast:

- Appears when there are opposites.

- contrast between shape, scale, colour, serif and sans

serif type…

Cropping:

- part of the image been enlarged to appear closer to you

Hierarchy:

- whatever attracts your attention.

- First Hierarchy in a composition: Focal Point

Scale:

- Large or decreased scale - helps with the Hierarchy

Pattern:

- Pattern is repetition, alteration and making images into patterns.

DRAWING SYSTEMS:

Paraline:

- All drawings that use parallel lines are paraline drawings.

- The orthogonal system is the only one that is 2D

- All others is 3D