73. Emotions are Tied to Muscle Movement and Vice Versa

Emotions are Physiological

• Emotions are physiological.
• The muscles is linked to feeling emotions.
• For example: those who have Botox injections have less emotional reactions. This is a direct correlations between lack of muscle movement.
• Frowning and smiling increase the feeling of emotions.

The Brain Mirrors Emotions

• People experience others' emotions.
• If someone is smiling or frowning, someone looking on will feel that emotion.
• When people are in similar situations, the same region in the brain is activated.
• Avoid unintentional facial expressions in your designs/advertisements. This may cause a different emotional reaction than you had intended.