DANGER, FOOD, SEX, MOVEMENT, FACES, AND STORIES GET THE MOST ATTENTION

DANGER, FOOD, SEX, MOVEMENT, FACES, AND STORIES GET THE MOST ATTENTION

1. Anything that moves

2. Pictures of human faces, especially if they are looking right at you

3. Pictures of food, sex, or danger

4. Stories

5. Loud noises

6. You have three brains

   • The new brain is the conscious, reasoning, logical brain that you think you know best; the mid-brain is the part that processes emotions, and the old brain is the part that is most interested in your survival

7. what grabs attention the most:

8. Can I eat it? Can I have sex with it? Will it kill me?

   • The job of your old brain is to constantly scan the environment and answer the questions: “Can I eat it? Can I have sex with it? Will it kill me?”

9. FACTS

   • It may not always be appropriate to use food, sex, or danger in your Web page or software application, but if you do they’ll get a lot of attention.
   • Use images of up-close faces.
   • Use stories as much as you can, even for what you think is factual information.