Title tag

Tradigital marketing

Traffic

Trail

Transactional advertising

Transference effect

Transition phase

Transmedia social games

Trial phase

Two-step flow model of influence

Uploading functionalities

Urban legends

URL

User forums

User galleries

User-generated content campaign

Validation impulse

Vehicle

Verbatims

Verification

Vertical networks

Viewthrough

Viral spread

Virtual good

Virtual world

Voting campaigns

Weak ties

Web crawlers

White hats

Wiki

Word-of-mouse

Word-of-mouth (WOM) communication

Word-phrase dictionary