20. People remember only four items at once

Slide 1

• 20. People remember only four items at once

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• People can easily remember 3 or 4 things in their working memory as long as they are not distracted.

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• Phone numbers chunk 3 or 4 numbers together to make it easier to remember; remembering 10 separate numbers is harder than remembering 3 chunks, each containing 3 or 4 numbers.

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• If you are expecting people to remember more than four things, then chunk these things into categories to make it easier for them.