14. Reading and Comprehending are Two Different Things

14. Reading and Comprehending are Two Different Things

1. Flesch-Kincaid Readability Formula

   • 206.835 - 1.015 ( total words / total sentences ) - 84.6 ( total syllables / total words )
     • Calculates readability. Higher scores = easier to read. Lower scores = harder to read.
       • Tailor reading level to your audience.

2. Eevn touhgh the wrosd are srcmaelbd, cahnecs are taht you can raed tihs.

   • We don't absorb exact letters and words. We anticipate what will come next, so the first and last letters just need to be in the right position.

3. Titles and Headlines are Critical

   • Use them meaningfully.

4. People are active readers

   • What people remembers is based on previous experience, point of view, and instructions received.