95. Mood influences the decision making process

95. Mood influences the decision making process

1. Happy

   • Intuitive Condition
     • Participants were asked to choose which Thermos they would like to win in a lottery. This was based on their first feeling
     • Thermos was valued higher. Previous decision making acts did not matter.
   • Deliberative Condition
     • Participants were advised to decide on the product by looking at the pros and cons of the features and attributes.
     • People who usually go by deliberative decision making valued Thermos higher

2. Sad

   • Intuitive Condition
     • Participants were asked to choose which Thermos they would like to win in a lottery. This was based on their first feeling.
     • People who are used to making decisions using intuitive valued the thermos more after receiving intuitive instructions.
   • Deliberative Condition
     • Participants were advised to decide on the product by looking at the pros and cons of the features and attributes.
     • Thermos was valued higher. Previous decision making acts did not matter.
     • People who are used to making deliberative decisions valued the thermos more after receiving deliberate instructions.