52: Dopamine Makes People Addicted to Seeking Information

52: Dopamine Makes People Addicted to Seeking Information

1. Though dopamine is often thought to cause people to experience pleasure, it actually causes people to seek out and search.

   • Dopamine increases ones general level of arousal, motivation and goal-directed behavior.
     • So basically, dopamine makes you curious!
       • Brain scans have shown that the anticipation of reward is more satisfying than the reward itself.
         • TAKEAWAYS
           • People are motivated to keep seeking information
           • The easier you make it to find information, the more information-seeking behavior the will engage in.