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Prejudice- A preconceived attitude based on

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PREJUDICE- A preconceived attitude based on pre-judgements made about others which leads to discrimination.

DISCRIMINATION- Unfair treatment of individuals or groups of indivuduals based on gender, race, beliefs, mental illness, sexuality, physical or learning disabilities.

MEDICAL APPROACH- is preventative as it aims to prevent ill health. this focuses on measures such as immunisation and screening. for example catch the vaccine not the flu.

It is expert led- (trustworthy)

engages people(campaigns)

HEALTH PROMOTION- aims to provide information allowing the individual to enhance their knowledge and make informed choices regarding their health behavior. this can be through informative literature for example leaflets or school talks.

Makes up their own mind (decisions)

Large groups (talks for information)

HEALTH PROMOTION (SOCIAL)- acknowledges the importance of socio-economic conditions such as housing and income. its i a top-dow approach which policy makers and health planners take the lead. goverments enforced smoking ban ()

Clear Rules

Reach Large Groups

FEAR AROUSAL- aims to grab the targets attentions by using frightening images and statistics in effort to change their health behavior. the stop smoking campaign with images of clogged arteries and blackened lungs.

Understand -ve impact

Scare people to change

WHO- raises awareness

-provides statistics