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10802758
Lecture 9: Direct Marketing, the Internet & Sales Promotion
Descrição
Quiz sobre Lecture 9: Direct Marketing, the Internet & Sales Promotion, criado por Alice Nguyen em 10-10-2017.
Quiz por
Alice Nguyen
, atualizado more than 1 year ago
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Criado por
Alice Nguyen
mais de 6 anos atrás
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Resumo de Recurso
Questão 1
Questão
What is classified as 'media'?
Responda
Mail
Catalogues
Infomericals
Public Relations
Transaction
Consumer
Questão 2
Questão
What are the objectives of direct marketing?
Responda
To build an image
Educate and inform customers
To evoke emotional connection with customer
To ensure that marketing objectives are met
To test a product
Questão 3
Questão
Advantages of Direct Marketing
Responda
Accuracy
Image Factors
Capability
Testing
Frequency Potential
Questão 4
Questão
There is a significant change in the structure of the society today hence why there are different direct marketing approaches.
Responda
True
False
Questão 5
Questão
What are some reasons for rapid adoption of the Internet?
Responda
Increased desire for information
Speed and convenience
Ability to control information
Reducing customer base
Having less customers
More accountability
Target customers
Questão 6
Questão
What is owned media?
Responda
media channel that a brand owns such as their website, mobile site, blog or twitter account
the most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
is when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
Questão 7
Questão
What is earned media?
Responda
the most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
is when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
a media channel that a brand owns such as their website, mobile site, blog or twitter account
Questão 8
Questão
What are some ways of advertising on the Internet?
Responda
Banner ad
Sponsorships
Paid searches
Print media
Email
Content aggregators
Portals
Blogs
Magazine column
Business card
Questão 9
Questão
Why are some motivations and reasons for social media?
Responda
Driving traffic to one's site
Easy communication
Share ideas
Plagiarism
Gain information
Brand exposure
Questão 10
Questão
Reasons for increase in sales promotion
Responda
Brand proliferation
Fragmentation
Declining brand loyalty
Shape brand
Accountability
Surveys
Information access
Questão 11
Questão
Trade-orientated promotions include?
Responda
Coupons, samples, programs, event marketing.
Incentives, trade, allowances, coupons, point of purchase, brand equity.
Allowances, point of purchase, trade shows.
Samples, event marketing, contests and dealer incentives.
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