11117322
Questão 1
Questão
Hemispheric lateralisation refers to:
Responda
-
transfers from long- to short-term memory.
-
transfers from short- to long-term memory.
-
information flow from the nervous system to the brain.
-
different types of activities being controlled by each side of the brain.
Questão 2
Questão
High-involvement learning:
Responda
-
occurs primarily in response to television commercials.
-
occurs when the individual is motivated to learn the material.
-
is rare in consumer behaviour.
-
is not very effective.
Questão 3
Questão
Households in the __________ group would more often purchase piano lessons.
Responda
-
full nest I
-
single parent I
-
young single
-
full nest II
Questão 4
Questão
How can a firm influence problem recognition?
Responda
-
by altering either the desired state or the perceptions of the existing state
-
through the use of advertising
-
by highlighting the importance of an existing discrepancy
-
All of the given answers are correct.
Questão 5
Questão
Husband-dominant decisions generally occur with the purchase of:
Responda
-
cars
-
alcohol.
-
houses.
-
cars and alcohol.
Questão 6
Questão
If a consumer has a high-performance expectation for a product and after use performance is perceived as worse than expected, this consumer will be:
Responda
-
non-satisfied.
-
satisfied.
-
dissatisfied
-
unsatisfied
Questão 7
Questão
If you want consumers to stay longer, you should:
Responda
-
use slow background music.
-
use fast background music.
-
play music that the target market does not like.
-
keep the environment quiet.
Questão 8
Questão
In general consumers use convenience outlets for:
Responda
-
high-involvement purchases.
-
purchases of durable goods.
-
services
-
routine purchases.
Questão 9
Questão
In general, adopter categories:
Responda
-
are product-category specific.
-
are composed of similar individuals across numerous product categories.
-
change frequently for the same product category.
-
are not useful to marketing managers.
Questão 10
Questão
In most individuals, the left brain appears to control:
Responda
-
rational thought.
-
emotions.
-
verbal material.
-
both rational thought and verbal material
Questão 11
Questão
In order to utilise situational influences, a marketer must be able to understand:
Responda
-
the strength of the situational influence.
-
how situational influences may change over time.
-
when specific situational influences occur.
-
all of the given answers
Questão 12
Questão
In the text it is suggested that subliminal messages:
Responda
-
do not present a threat to the general public.
-
area clearly being used by marketers.
-
do not attract media attention.
-
are always deliberate.
Questão 13
Questão
In using social stratification to develop marketing strategy, the following steps should be followed:
Responda
-
1. Make marketing mix decisions; 2. Target social strata; 3. Relate status variables to product consumption; 4. Develop product position.
-
1. Target social strata; 2. Relate status variables to product consumption; 3. Make marketing mix decisions; 4. Develop product position.
-
1. Relate status variables to product consumption; 2. Target social strata; 3. Develop product position; 4. Make marketing mix decisions.
-
1. Relate status variables to product consumption; 2. Make marketing mix decisions; 3. Develop product position; 4. Target social strata.
Questão 14
Questão
Indirect appeals are often necessary to reach:
Responda
-
perceptual motives.
-
articulated motives.
-
social motives.
-
none of the given answers.
Questão 15
Questão
Individuals drawn to a store by an advertised item most often:
Responda
-
do not purchase anything.
-
do not purchase the advertised item but purchase one or more other items.
-
purchase only the advertised item.
-
purchase the advertised item and one or more additional items.
Questão 16
Questão
Information processing is:
Responda
-
a series of activities by which decision rules are applied to information.
-
a series of activities by which information is retrieved from memory and used to make a decision.
-
the conversion of estimates, predictions and generalised relationships into facts.
-
none of the given answers.
Questão 17
Questão
Insecure consumers who purchase only popular brands, because of insecurity, may be influenced by the __________________ motive.
Responda
-
causation
-
ego-defensive
-
consistency
-
categorisation
Questão 18
Questão
Knowing the subjective discretionary income of a consumer is important for marketers because:
Responda
-
it is useful in predicting the use of financial services.
-
for some product categories it can predict purchases that family income cannot.
-
it adds predictive power to total family income.
-
All of the given answers are correct.
Questão 19
Questão
Knowledge and attitudes about stores, products and brands that are important for actual purchase are examples of:
Responda
-
indirectly relevant consumer learning.
-
directly relevant consumer learning.
-
consumer decision process.
-
indirectly relevant consumer learning and directly relevant consumer learning.
Questão 20
Questão
Laggards:
Responda
-
enjoy social interaction but do not like to spend money.
-
tend to be relatively dogmatic.
-
never adopt innovations.
-
All of the given answers are correct.
Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.