14281495
Descrição
Quiz por Lisa Holmes, atualizado more than 1 year ago
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Criado por Lisa Holmes
quase 6 anos atrás
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Questão 1
Questão
Drag and drop the correct elements of the classic purchase funnel
Responda
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Awareness
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Interest
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Desire
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Action
Questão 2
Questão
Online advertising allows retailers to target customers by
Responda
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Age Profile
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Interests
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Location
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All of the above
Questão 3
Responda
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% of recipients who open your emails
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% of viewers who click on a banner ad
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number of visitors to your website
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number of clicks required for a campaign to break even
Questão 4
Questão
Identify the branding opportunities in this storefront example
Responda
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Awnings
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Full Colour Sign
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Sandwich Board
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Frosted Window
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Directional Sign
Questão 5
Questão
Changing the location of your inventory in store on a regular basis is a good idea because:
Responda
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It allows customers to find new items on a regular basis
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It provides an element of freshness to the store
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Customers can find things easier
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You can extend your opening hours
Questão 6
Questão
Upselling is offering the customer a pricier version of their current option
Responda
- True
- False
Questão 7
Questão
I go to purchase at burger at my favourite burger joint. The cashier asks me if I want fries with that. This is an example of..
Responda
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Upselling
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Cross Selling
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Sales Promotion
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In store Advertising
Questão 8
Questão
Which of these tactics should you use to increase the chances of customers returning to your store?
Responda
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Holding regular store events
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Capturing email addresses and sending regular updates
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Creating a loyalty program
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Upselling at every opportunity
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