Quiz
Chapter 5
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Perguntas do quiz (25)
1Some people are motivated by utilitarian needs, which emphasize what?
- AAchievement and affiliation
- BSubjective and experiential experiences
- CObjective, tangible attributes of products
- DOrder and consistency
- EUsing time productively
2We choose one product over another because we believe one choice to have more positive consequences for us than an alternate product. This is based on ________.
- Aproductivity orientation
- Bmotivational direction
- Cexpectancy theory
- Dmotivation
- Edrive theory
3________ is a term used by marketers to describe a desire to achieve some functional or practical benefit, as when a person loads up on green vegetables for nutritional reasons.
- ADissonance
- BInertia
- CExposure
- DUtilitarian
- EHomeostasis
4Evidence suggests that _________ can lurk below the surface, and cues in the environment can trigger a goal even when we don't recognize it: Marketers refer to this as incidental brand exposure.
- Abenign envy
- Bcognitive dissonance
- Cperceived risks
- Dmotives
- Emood congruency
5________ proposes that expectations of reaching desirable outcomes - positive incentives -rather than being pushed from within can motivate our behavior.
- AApproach-approach conflict
- BDrive theory
- CAvoidance - avoidance conflict
- DApproach-avoidance conflict
- EExpectancy theory
6Contemporary research on novel consumption experiences indicates that even when we decide to do unusual things (like eating bacon ice cream), we might do so because we have a ________.
- Aproductivity orientation
- Bmotivation conflict
- Cnegative state relief
- Dmood congruency
- Etheory of cognitive dissonance
7Which of the following occurs when a consumer is forced to choose between two products, both of which have good and bad qualities?
- APostdecision dissonance
- BCognitive dissonance
- CProductivity orientation
- DApproach-avoidance conflict
- EValence
8Which of the following results when we have to choose between two desirable alternatives?
- AApproach-avoidance conflict
- BCognitive dissonance
- CApproach-approach conflict
- DInertia
- EAvoidance-avoidance conflict
9A consumer who wants an expensive, luxury item but doesn't want to suffer from guilt after the purchase is experiencing which of the following?
- AAvoidance-avoidance conflict
- BApproach-approach conflict
- CApproach-avoidance conflict
- DCognitive dissonance
- EHedonic need
10Jessie, a college student, is getting ready for spring break. She is considering going home for the holidays, but she has also been offered the chance to go on a skiing trip with friends. She is having a hard time deciding which to do because she wants to do both. This is an example of ________.
- Aemotional oracle effect
- Bconflict dissonance
- Capproach-approach conflict
- Dtheory of two-wants conflict
- Edual wants theory
11We might face a choice with two undesirable alternatives: for instance, the option of either spending more money on an old car or buying a new one. Marketers call this a(n) ________ conflict.
- Aapproach-approach
- Bdissonance-approach
- Cavoidance-avoidance
- Dneeds-wants
- Eapproach-avoidance
12Marketers use social media to collect and study words people use to describe a product or company, through the use of ______.
- Aco-creation
- Bmood monitoring
- Cword-phrase dictionaries
- Dsentiment analysis
- Econsumer involvement
13Evaluations, moods, and emotions are all types of ________.
- Aaffects
- Bmood congruencies
- Caffective responses
- Demotional oracle effects
- Enegative state reliefs
14A technique called ________ refers to a process that collects and analyzes words found in social media when participants discuss a specific product or company.
- Aretail therapy
- Bsentiment analysis
- Cpsychogenics
- Dhappiness economy
- Eevaluations
15Zumba, an internationally famous dance fitness program, focuses on providing an emotional experience, and its tagline encourages you to drop workouts and sign up for "the party." This is an example of advertising that is seeking to evoke a(n) _______________-based response from consumers.
- Adrive
- Bgoal
- Cmood
- Daffect
- Eguilt
16Advertisers show an understanding of the study of ________ when they place their ads after humorous TV programming, create uplifting ad messages, and/or play "up" background music while encouraging staff to be friendly.
- Amood congruency
- Bbrand loyalty
- Cpositive evaluations
- Dapproach congruency
- Edissonance congruency
17____________ is the term used to describe the instinct to earn more than we can possibly consume, even when this imbalance makes us unhappy.
- AMaterial accumulation
- BMood congruency
- CLovemark
- DCognitive dissonance
- E"Open Happiness"
18Whichtype of media should be used if a marketer wants to incorporate a high degree of message involvement?
- AReality games
- BVideo
- CTelevision
- DPrint
- ESocial media
19Although Consumer Reports consistently ranks Jeep vehicles as a poor choice, Jeep drivers are fiercely loyal and devoted, and their Jeep is an integral part of their lifestyle. Jeep is an example of which of the following?
- AInvolvement
- BGamification
- CInertia
- DCult product
- EObsession
20Monetary, functional, physical, social, and psychological are factors of which of the following?
- AAttachment
- BPerceived risks
- CStimuli
- DInvolvement
- EEmotion
21Market researchers use the term ________ to describe a situation where a buyer makes a decision out of habit because they lack the motivation to consider alternatives.
- Ainertia
- Bhabit buying
- Cunmotivated buying
- Dconsumerism
- Esentiment analysis
22Products such as those created by Apple - or Hydrox, Harley-Davidson, Jones Soda, Chick-Fil-A, and Manolo Blahnik - command fierce consumer loyalty, devotion, and maybe even worship by consumers. Market researchers use the term ________ to describe these products.
- Aenvy products
- Bdrive theory
- Cemotional oracle effect
- Dcult products
- Einertia brands
23Companies increasingly involve consumers in the process of developing advertising and other marketing actions. Using ________ as a means of involving consumers with marketing is expected to significantly increase their engagement with the brand.
- Adifferential threshold
- Baudio watermarks
- Cthe endowment effect
- DAAA
- Eco-creation
24As a rule, product decisions are likely to be highly involving if the consumer believes there is a great deal of ________. This means the person believes there might be negative consequences if he or she chooses the wrong option.
- Asadvertising involved
- Bfinancial remuneration
- Ctime involved
- Dsentiment analysis
- Eperceived risk
25When a consumer is highly involved with a specific product, this is the Holy Grail for marketers because it means he or she exhibits ________, which is repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.
- Aconsumer dissonance
- Bconsumerism
- Cinertia
- Dbrand loyalty
- Erisk management
Informações
- Descrição
- Economics Quiz sobre Chapter 5, criado por Katja Patitz em 16-10-2018.
- Autor
- Katja Patitz
- Idioma
- Deutsch
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