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1Compliant or Not Compliant? Publishers Clearing House and the ASA (Jan 2013)
The Issue
- The complainant challenged whether the Tweet was a marketing communication, and should therefore be identified as such.
- Publishers Clearing House said the Tweet was not prompted by them, nor did they play any role in deciding its content; Keith Chegwin had had sole editorial control.
- Publishers Clearing House admitted that they did have a promotional relationship with Keith Chegwin, but there was nothing which required or invited him to Tweet on their behalf.
- ACompliant
- BNot compliant
Informações
- Descrição
- Quiz sobre Sem título, criado por Tristan Garrick em 22-01-2015.
- Autor
- Tristan Garrick
- Idioma
- English
- Visualizações
- 1
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