Test of Marketing and Promotion

Descrição

Test about the video Marketing and promotion
Karla Leon
Quiz por Karla Leon, atualizado more than 1 year ago
Karla Leon
Criado por Karla Leon aproximadamente 8 anos atrás
17
0

Resumo de Recurso

Questão 1

Questão
Promotion
Responda
  • Activities that communicate the product, brand or service to the user.
  • Process of making potential customers interested in your products or services.

Questão 2

Questão
Marketing
Responda
  • Dividing the marketplace into parts which are definable, accessible, actionable, and profitable and have a growth potential.
  • Process of making potential customers interested in your products or services.

Questão 3

Questão
Price
Responda
  • Activities that communicate the product, brand or service to the user.
  • Is the value that is put to a product or service.

Questão 4

Questão
Target
Responda
  • A specific group of consumers at which a company aims its products and services.
  • The process of attracting public attention to public by the use of the mass media.

Questão 5

Questão
Advertising
Responda
  • Name, symbol or other feature that distinguishes one seller's product from those of others.
  • Messages that are intended to inform or influence people to buy a product.

Questão 6

Questão
Segmentation
Responda
  • Dividing the marketplace into parts which are definable, accessible, actionable, and profitable and have a growth potential.
  • The image, sound, name, brand or attribute that comes to mind immediately when asked about products.

Questão 7

Questão
Top of the mind recall
Responda
  • Messages that are intended to inform or influence people to buy a product.
  • The image, sound, name, brand or attribute that comes to mind immediately when asked about products.

Questão 8

Questão
Brand
Responda
  • Name, symbol or other feature that distinguishes one seller's product from those of others.
  • The condition of the relationship between and organization and the public.

Questão 9

Questão
Publicity
Responda
  • The process of attracting public attention to public by the use of the mass media.
  • Is the value that is put to a product or service.

Questão 10

Questão
Public Relations
Responda
  • A specific group of consumers at which a company aims its products and services.
  • The condition of the relationship between and organization and the public.

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