6167522
Descrição
Quiz por Atul Fegade, atualizado more than 1 year ago
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Criado por Atul Fegade
mais de 7 anos atrás
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Questão 1
Questão
____________is the buying behavior of final consumers.
Responda
-
Global purchasing
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Business buying Behaviour
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Reseller buyer behaviour
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Consumer buyer behaviour
Questão 2
Questão
Why should one study consumer behaviour? |To stay in business by attracting and retaining customers?
Responda
-
To benefit from understanding consumer problems
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To establish competitive advantage
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Because It is Interesting
-
All options are correct
Questão 3
Questão
Government Services can be also made better by understanding behaviour of its citizens.
Responda
- True
- False
Questão 4
Questão
____________ basically refers to when a company discourage its customers to buy the product produced by them.
Responda
-
Consumerism
-
Social Marketing
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De-Marketing
-
Multi-level Marketing
Questão 5
Questão
We are what? we have would ____ be associated with which of the following concepts?
Responda
-
Personality
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A persons self-concept
-
Beliefs
-
Attitudes
Questão 6
Questão
What are the underlying roots of consumerism from following?
Responda
-
The Performance gap
-
Impersonal and unresponsive marketing
-
Intrusion of privacy
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All the options are correct
Questão 7
Questão
'A kid in a family imitating the bevahiour of his father' is an example of ____________ Learning.
Responda
-
Formal Learning
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Informal Learning
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Technical Learning
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School Learning
Questão 8
Questão
The learning of new or foreign culture is known as ____________.
Responda
-
Acculturation
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Unculturation
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Deculturation
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Enculturation
Questão 9
Questão
__________ is a type of symbolic activity consisting of a series of steps (multiple behavior) occurring in a fixed sequence and repeated over time.
Responda
-
Rituals
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Symbols
-
Learning
-
Culture
Questão 10
Questão
A television announcement or an advertising in a magazine is a Verbal Symbol.
Responda
- True
- False
Questão 11
Questão
How Many stages are there in a traditional family life cycle?
Responda
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One
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Three
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Five
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Six
Questão 12
Questão
Empty Nest stage in Family Cycle falls in ________________________
Responda
-
Parenthood
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Post Parenthood
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Honeymooners
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Dissolution
Questão 13
Questão
In ____________ approach selected demographic or socioeconomic variables concerning the individuals are studied to determine the social-class.
Responda
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Objective
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Classic
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Variable
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Subjective
Questão 14
Questão
The upper class consists of :-_________________________
Responda
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Very small percent of the population
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Very large percent of the population
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50 percent of the population
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30 percent of the population
Questão 15
Questão
__________ is the term used to designate all of the behaviour patterns associated with a particular status.
Responda
-
Social Status
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Role
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Norms
-
Power
Questão 16
Questão
Reference Groups are those an individual uses in determining his judgement, beliefs & __________
Responda
-
Norms
-
Assumptions
-
Behaviour
-
None of the Options
Questão 17
Questão
Full nest-I consists of ________________________
Responda
-
Married couple with youngest children under 6 years
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Married couple with children in the age of 6 to 12 years
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Unmarried couples
-
Married couple with children more than 18 yrs in age
Questão 18
Questão
Putting a ketchup or Ghee on Paranthas daily is an example of ____________
Responda
-
Beliefs
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Customs
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Rituals
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Values
Questão 19
Questão
Culture does not differentiate between Necessity & Luxury needs of a consumer.
Responda
- True
- False
Questão 20
Questão
Which of the following social institutions within society transmit the elements of culture from one generation to another generation?
Responda
-
Family
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Educational Institutions and House of worship
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Mass Media & Virtual Communities
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All the options are correct
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