Quiz
Pega Certified Decisioning Consultant V8.0
Este quiz tem tempo limite, por isso abre no player de sempre.
Perguntas do quiz (171)
1The Next-Best-Action recommendation for a customer is re-evaluated when _______________. (Choose Three)
- Athe service representative completes a task
- Bthe service representative is in the middle of completing a task
- Cthe marketer retires an offer
- Da customer responds to an offer
- Ea customer changes the call context
2In a call-center application, which receives Next-Best-Actions from Pega Customer Decision Hub, the Customer Service Representative (CSR) is _______________. (Choose One)
- Aforced to follow a strict path of recommended steps, which he/she cannot deviate from
- Bexpected to improvise based on some basic customer information displayed on screen
- Calways expected to sell a product or service irrespective of the customer's call intent
- Dguided on the next important conversation to have with the customer
3What type of information is used by the Customer Decision Hub™ to determine the Next-Best-Action recommendations? (Choose Two)
- AService representative’s profile.
- BCall context.
- CCustomer profile.
- DNumber of customers waiting in the call queue.
4Which two conditions must be met for the Customer Decision Hub to consider an offer for a customer? (Choose Two)
- AThe offer is a service message.
- BThe offer belongs to the top most action defined in the Next-Best-Action decision hierarchy.
- CThe 'Active' offer attribute is set.
- DThe offer belongs to the first relevant action in the Next-Best-Action decision hierarchy.
5Which of the following business requirements should be implemented using the Filter component?
- ASelect a proposition with the highest profit
- BCalculate profit for each proposition
- CSelect propositions with a profit higher than $60
- DSelect a proposition with the lowest profit
6In the Filter component, which condition should you use to remove anyone who is 18 or over?
- A.Age < 18
- BPrimary.Age < 18
- CRemoveOver18.Age < 18
- D.Age >= 18
7What can you do to access a proposition's Interaction History?
- AUse a Data Import component to import the Interaction History
- BNothing, the Interaction History is always available
- CEnable the Interaction History strategy porperty
- DUse the Interaction History component
8Whats is the purpose of the Interaction History component?
- ATo determine which propositions are available for selection
- BTo determine if a proposition has been offered before
- CTo verify if the customer is eligible for an offer
- DRetrieve proposition properties.
9The output of a scorecard model is either Accepted or Rejected. You want to make an offer to any customer who has been accepted. Which expression should you use in the Filter component?
- ACalculateCreditScore.pxSegment = "Accepted"
- BYou cannot, the components are not connected
- CCalculateCreditScore.Output= "Accepted"
- D.pxSegment = "Accepted"
10U+Bank uses a scorecard to calculate customer credit score. Your marketing department wants to include the exact credit score in their communication with customers. How can you do this?
- AThe pxSegment property contains the credit score calculated by the scorecard.
- BThe credit score is always available to a strategy.
- CNot possible, the scorecard does not return the credit score value.
- DYou need to enable score mapping when configuring the scorecard component
11You want to use the output of a Scorecard Model component in a strategy. How can you identify which results are output by the component?
- AExamine the values of the pxSegment property
- BExamine the scorecard model in the results tab
- CThe output of the scorecard model is always Accept or Reject
- DExamine expression in the filter component
12Which decision component do you use to import all records from an embedded ‘Page List’ into the strategy?
- ADecision Data
- BSet Property
- CData Join
- DData Import
13The ‘Properties mapping’ tab in a Data Join component is used to ____________ (Choose Two)
- ASet default value for a property for all records.
- BSet value of a property for records that are not joined.
- CCopy property values from the joined component to source component.
- DSet value of a property for successfully joined records.
14MyCo, a mobile company, has purchased Pega Customer Decision Hub. What are the three real-time channels that MyCo can use to distribute the Next-Best-Actions? (Choose Three)
- AContact Center
- BFacebook
- CNewspaper
- DLinkedIn
- ETelevision
15Through analysis of customers lifecycles, Next-Best-Action _______________.
- Aidentifies global sales targets
- Banticipates retention issues
- Cprovides fulfillment services
- Dprovides future sales reports
16Which business objective is best suited for the Next-Best-Action approach?
- AChange management
- BProductivity
- CEmployee satisfaction
- DGrowth
17A company wants to optimize the value of its customers using Pega Decision Hub. Through analysis of customer lifecycles, Next-Best-Action can _____________________________.
- Areport on the interaction history
- Bidentify manufacturing defects
- Cupsell offers to customers
- Ddetermine the root cause of the customer issue
18In a decision strategy, to use a customer property in an expression, you _______________.
- Adefine Customer page in Pages and Classes
- Bprefix the property with the keyword Customer
- Cdefine the property as a strategy property
- Duse the property as defined without any prefix
19Enrichment decision components provide the ability to ______________________.
- Afilter propositions based on priority and relevance
- Bset customer properties
- Cset a text value to a strategy property
- Denrich decision strategy with comments
20In a Prioritization component, the top proposition can be determined based on the value of _______________.
- AAverage Margin of all propositions
- BPropensity
- CCustomer.Value
- DPrimary.Income
21What does a dotted line from a Group By component to a Filter component mean?
- AInformation from the Group By component is copied over to the Filter component.
- BThere is a one-to-one relationship between the Group By and the Filter components.
- CThe Filter component references a property from Group By component.
- DEvaluate the Filter component first to evaluate the Group By component.
22As a Strategy Designer, you do not want to offer the same propositions you offered in the last week to your customers.
What do you use in the decision strategy to implement this requirement?- ADate strategy property
- BCalendar component
- CFilter component
- DQuarter strategy property
23As a Strategy Designer, you are configuring a decision strategy to offer a special credit card to customers. The rule is that only the customers who accepted the platinum card offer are eligible for the new special card.
You decide to use the Interaction History decision component to ________________.- Averify if a customer is eligible for the special card
- Bretrieve all properties of the special card
- Cdetermine which customers have accepted the platinum card
- Dcapture the customers who accept the new special card
24MyCo, a mobile company, wants you to calculate the total revenue of three new propositions offered in the first quarter.
What do you configure to compute the total revenue?- Athree Set property components
- Bthree Group By components
- Cone Set property component
- Done Group By component
25U+ Bank has introduced a new credit card: Gold. After launching the new product, you run a baseline and a simulation run to check the impact of the change.
In the delta mode of the Visual Business Director, you can see _______________.- Aa green shape for the Gold card
- Bthe volume of the existing cards
- Cthe date of the Gold card launch
- Dthe volume difference between the Gold card and existing cards
26As a Strategy Designer, you make a change to the decision strategy to implement a new prioritization rule.
Once you modify the strategy, which property is automatically recomputed for each proposition?- ARelevancy
- BPriority
- CRank
- DPropensity
27You have been asked to configure a decision startegy that chooses between a sales and a service proposition based on the predicted customer behavior.
Which decision component do you add to the strategy to implement this requirement?- AData Join
- BSet Property
- CSwitch
- DFilter
28MyCo, a mobile company, uses a scorecard rule in a decision strategy to compute the postpaid credit limit for a customer. MyCo updated their scorecard to include a new property in the calculation: customer annual income.
As a Startegy Designer, what changes do you need to make in the decision startegy for the updated scorecard to take effect?- AAdd a Set-Property component to set the annual customer income.
- BConfigure a new proposition filter in the strategy to filter on the annual customer income.
- CNo change required.
- DRemap the <Customer.annual customer income> property in the decision strategy.
29As a Strategy Designer, you configure a decision strategy to include a new product. However, you do not want to offer the same product to customers who already own it.
You configure a ___________________ and a Data Join component to utilize Product Holding data in the decision strategy.- ACustomer Import
- BData Import
- CProposition Import
- DProduct Import
30U+ Bank has introduced a new credit card for which no historical customer behavior is known. U+ wants to offer this credit card on the customer personalized web portal. Given the scenario, which is the rule type you must use?
- AAdaptive Model
- BWhen rule
- CPredictive Model
- DDecision table
31What is the difference between predictive and adaptive analytics?
- APredictive models predict customer behavior.
- BPredictive models can predict a continuous value.
- CPredictive models have evidence.
- DAdaptive models use customer data as predictors.
32When building a predictive model, the data fields best suited to determining the desired outcome are called ____________________.
- Apredictors
- Boutcome fields
- Cvalue fields
- Dbenchmarks
33An Adaptive Model instance is created when you __________________________.
- Aimport an Adaptive Model definition rule
- Bcreate an Adaptive Model rule
- Cconfigure an Adaptive Model decision component
- Dexecute the strategy that contains the Adaptive Model component
34To implement proactive retention, you use a ________________________ decision component.
- APredictive Model
- BPrioritize
- CChurn Model
- DRetention Model
35MyCo, a mobile company, has introduced new phones on their website. No historical information is available, so the company decides to create adaptive models for each of the phones. As a Strategy Designer, you want to know the adatpive model performances in various channels. The "Models Overview" page shows you that the Galaxy phone has poor performance.
You want to investigate the root cause of the issue further. Which task is appropriate for you to perform next?- AExecute a baseline run in Visual Business Director and check when the performance dropped.
- BOpen the predictors summary report to inspect the use of predictors across all channels.
- COpen the Predictors Overview report for the model and examine active and inactive predictors.
- DIn the InteractionHistory report, check when the performance dropped.
36The Predictive Model Markup Language (PMML) is a ____________________________.
- Acollection of terminologies used in predictive analytics
- Bmeans to share predictive models across applications
- CPega proprietary format to store predictive models
- Dlanguage to display Predictive Model results in XML format
37A company wants to capture the sentiment of relevant Twitter messages that allow its customer service representatives to concentrate only on the negatives ones.
Sentiment refers to the general attitude of the author towards a subject and can be _______________.- ANegative
- BDefensive
- COffensive
- DAbsent
38You are a Decisioning Consultant on an AI-powered one-to-one customer engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances customer needs with business objectives.
What factor do you consider in the prioritization expression?- AOffer compatibility
- BCustomer contact policy
- COffer relevancy
- DLikelihood of customer accepting an offer
39As a Strategy Designer for MyCo, you create new propositions to market new phones on the company website by using a banner.
What do you use to define the characteristics of a proposition?- APlain text
- BBanner images
- COffer details
- DProperties
40MyCo, a mobile company, has launched a new phone offer for all high-value customers. As a Strategy Designer, you need to create propositions that involve the full customer lifecycle: marketing, sales, and service.
Which two valid propositions do you create for the customers? (Choose Two)- AFree mobile data
- BPhone number
- CBroken screen
- DPhone delivery status
41MyCo, a mobile company, has recently started using Pega Marketing, powered by Pega Customer Decision Hub, to display an offer to its customers on the MyCo website. The company wants to ensure that Nokia phones are offered to high school students and iPhone to graduate students.
As a Strategy Designer, what do you configure in the Next-Best-Action designer to implement this requirement?- ACompatibility rules
- BRelevancy rules
- CPredictive model
- DEligibility rules
42Results of two simulations can be compared using the ______________.
- AVisual Business Director
- BInteraction History report
- CProposition Distribuition report
- DPredictiveAnalytics
43Which of the following is a dimension in Visual Business Director?
- ARevenue
- BChannel
- CVolume
- DIntent
44Which is a Key Performance Indicator?
- AAction
- BOutcome
- CVolume
- DChannel
45Visual Business Director can be used to _____________.
- Ainspect interactions of a single customer
- Bcompare two datasets
- Cpredict customer behavior
- Dimport and inspect and external dataset
46Which metric is used in the Proposition Distribution report?
- AAccept rate
- BVolume
- CTarget budget
- DTotal revenue
47To build a predictive model, use ____________.
- APega Customer Service
- BPega Marketing
- CPega Decision Management
- DPega Platform
48Next-Best-Action maximizes the customer lifetime value by _____________.
- Ausing consistency rules in the Next-Best-Action decision strategy
- Bbuilding Next-Best-Action on top of each other across every interaction
- Cmonitoring the customer interactions in all channels
- Dusing arbitration metrics in the Next-Best-Action decision strategy
49The implementation of Next-Best-Action must involve ______________.
- Abuilding a product catalog
- Bdefining business issue and group hierarchy
- Cinclusion of third party predictive models
- Ddefining a prioritization formula based on marketing weight
50What is the key characteristic that Next-Best-Action must consider to satisfy customer needs?
- AServices
- BConsistency
- CMobility
- DSociability
51Which business issue is the least suitable for Next-Best-Action?
- ACollections
- BRetention
- CService
- DAccounting
52Business rules that determine if a customer is eligible for a particular proposition are also known as ___________.
- AContact rules
- BHard rules
- CSoft rules
- DMarketing rules
53One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.
- ASubprocess
- BRun Data Flow
- CUtility
- DDecision
54To which types of decisions can Decision Management be applied?
- ADetermining the cause of a customer’s problem
- BDetermining why response rates for a campaign in one region are below average
- CDetermining which banner to show on a web site to increase click rate
- DDetermining how to optimize the product portfolio to increase market share
55Which decision component is used to arbitrate between propositions?
- APrioritize
- BAdjudication
- CArbitration
- DDecision Table
56In a prioritization expression, to balance the customer needs and business objectives you adjust ____________.
- Acustomer contact rules
- Bweights and levels
- Cproduct compatibility rules
- Dproduct eligibility rules
57The Next-Best-Action strategies must be _____________.
- Asecured and modified only by IT
- Bsimple and straight forward
- Ceasy to be changed by the business
- Dcomplex and forensically calculated
58Which decision component is used to implement hard rules?
- APrioritize
- BAdaptive Model
- CDecision Table
- DEligibility
59The Predictive Model Markup Language (PMML) allows for predictive models to ___________.
- Abe developed faster
- Bbe easily shared between applications
- Cuse the same modelling process
- Dperform better
60When compared to a Predictive Model, an Adaptive Model is different as it ___________.
- Acan use strategy properties as predictors
- Bconsiders both symbolic and numeric predictors
- Clearns from both positive and negative outcomes
- Duses predictor binning
61What is the difference between predictive and adaptive analytics?
- APredictive models can predict a continuous value.
- BPredictive models predict customer behavior.
- CAdaptive models use the customer data as predictors.
- DPredictive models have evidence.
62The likelihood that a proposition will be accepted by the customer is stored in the strategy property called _______________.
- ApyPropensity
- BpyLikelihood
- CpyProbability
- DpyBehavior
63Two results of an adaptive model are ____________.
- APriority and Propensity
- BPriority and Evidence
- CPropensity and Performance
- DPropensity and Rank
64Predictive Analytics is a ______________.
- Areal time predictive dashboard
- Bmethod of visualizing our data
- Cscience concerned with finding repeatable patterns in data
- Dquery, reporting and a search tool
65The mapping of the input fields of a third-party predictive model is done in the ______________.
- APredictive Model decision component
- BPredictive Model rule
- CPredictive Analytics Director portal
- DCustomer class definition
66What format is used to express PMML?
- AHTML
- BSQL
- CCSVD, XML
- DXML-Based
67The performance of an Adaptive Model that has not collected any evidence is ____________.
- A1.0
- B0.0
- Cnull
- D0.5
68Which of the following is a good candidate for a predictor in a Scoring Model?
- ACustomer Date of Birth
- BMobile Phone Number
- CTotal International Minutes
- DCustomer Name
69What is Predictive Model Markup Language (PMML)?
- AAn Industry standard language used to represent predictive models
- BPega’s own language used to represent predictive models
- CA mathematics based language used to represent predictive models
- DAn XML-Based language used to represent predictive models
70When configuring an Adaptive Model, the property type Integer is automatically translated to which predictor type?
- ASymbolic
- BNumeric
- CAlphanumeric
- DNumber
71Pega Adaptive Models ____________.
- Ainvolve a significant human effort to develop
- Brequire historical data
- Clearn about customer behavior in real time
- Dcan only be used in inbound channels
72Which value is output by an Adaptive Model?
- AScore
- BPerformance
- CBehavior
- DLift
73The Adaptive Model output that is automatically mapped to a strategy property is _____________.
- Aperformance
- Bpropensity
- Cevidence
- Dscore
74When building a predictive model, the use of testing and validation samples ______________.
- Aincreases the accuracy of models
- Benables model validation in strategies
- Cis mandatory for segmentation
- Dvalidates the quality of input data
75The Adaptive Model instance is created when you ___________.
- Aexecute the strategy containing the Adaptive Model component
- Bcreate an Adaptive Model rule
- Cconfigure an Adaptive Model decision component
- Dimport an Adaptive Model definition rule
76What is the most accurate description of proactive retention? Proactive Retention _____________.
- Asimplifies the process of retaining customers
- Benables business to respond to customers when they contact a call center
- Canticipates potential customer churn
- Denables the business to reduce the number of credit risk customers
77Proactive retention is applicable when a customer is _____________.
- Ainitiating contact to churn
- Bin a collections process
- Clikely to churn
- Da high value customer
78The action a selling organization undertakes to reduce customer defections is also known as _____________.
- Amarketing
- Bupselling
- Ccross-selling
- Dretention
79When building a predictive model, at what stage do you compare the performance of predictive models?
- AModel Develipment stage
- BModel Analysis stage
- CModel Export stage
- DModel Comparison stage
80When building a predictive model, the Data Analysis stage is where you ____________.
- Acreate data samples
- Bselect the input data
- Cgroup predictors
- Ddetermine the output field
81In an Adaptive Model rule, what is a valid predictor data type?
- ACharacter
- BSymbolic
- CBoolean
- DString
82In the delta view in Visual Business Director, what does the green colored shape indicate?
- AThe Reference data is valid.
- BThe Source data value is larger than the Reference data value.
- CThe Source data is valid.
- DThe Source data value is smaller than the Reference data value.
83In Pega Decision Management, individual customer behavior is captured by:
- AInteraction history
- BVisual Business Director
- CPredictive models
- DDecision strategies
84When configuring a Data Join component, the source of the join can be of which type?
- AComponent
- BStrategy
- CProposition
- DProperty
85The number of results returned by an Interaction History component can be narrowed down based on _____________.
- Athe age of the customer
- Ba time period
- Cthe customer lifetime value
- Dthe total count of propositions in a given channel
86To extend a Customer data model with Product Holdings data, we need a _____________.
- AData Join
- BData Import
- CCompose
- DJoin
87In a decision strategy, the Switch component can __________.
- Abe used to test two strategies against each other
- Bmake references to Switch decision components in other strategies
- Cbe used to calculate the propensity
- Dbe used to arbitrate between two decision logic paths
88In a decision strategy, the Adaptive Model decision component belongs to the ______________.
- ADecision Analytics category
- BBusiness Rules category
- CArbitration category
- DPredictive Model category
89In Pega Customer Decision HubTM, the characteristics of a proposition are defined using ____________.
- Aproperties
- Bbanners
- Clogos
- Dplain text
90The Prioritize component sorts offers in _____________.
- Adescending order only
- Bascending or descending order
- Crandom order
- Dascending order only
91If you would like to ensure that the strategy outputs at most one Proposition, the best component to achieve this is the ____________.
- AIt is not possible, unless you only have only one Proposition.
- BPrioritize
- CSwitch
- DFilter
92In a strategy defined in the “Retention” issue and the “X-Sell” group, you can import ___________.
- Aall propositions from the system
- Bpropositions from “X-Sell” group
- Cpropositions from all groups under “Retention” issue
- Dpropositions from Sales issue
93In a decision strategy, which decision component both filters relevant offers and prioritizes these offers?
- AGroup By component
- BSwitch component
- CPrioritize component
- DFilter component
94When a customer is offered a proposition he has already accepted, this is because ___________.
- Athe strategy uses interaction history to exclude previously accepted offers
- Bthe customer intent was captured incorrectly
- Cthe propositions are filtered based on eligibility
- Dthere is no filter for previously accepted offers in the strategy
95What does a dotted line from a “Group By” component to a “Filter” component mean?
- AThere is a one-to-one relationship between the “Group By” and the “Filter” components.
- BTo evaluate the “Group By” component, the “Filter” component is evaluated first.
- CA property from the “Group By” is referenced by the “Filter” component.
- DInformation from the “Group By” is copied over to the “Filter” component.
96Aggregation components provide the ability to ____________.
- Amake calculations based upon a list of propositions
- Bset a text value to a strategy property
- Cfilter propositions based on priority and relevance
- Dchoose between propositions
97The Prioritize component always outputs ____________.
- Aall eligible offers
- Btop 1 offer
- Ctop 3 offer
- Dan arbitrary number of offers
98What is a proposition in Pega Customer Decision HubTM?
- ACustomer facing action
- BTreatment
- COffers for sales, cross sell, or retention
- DService or retention offer
99To define the relationship between Customer and Product Usage, you must create the Product Usage property in the ____________.
- AProduct class
- BStrategy Result class
- CCustomer class
- DProduct Usage class
100To use Product Holdings information in your strategy, which of the following components do you use?
- AData Import
- BDecision Parameters
- CProduct Holdings
- DProperty Set
101Which component belongs to the “Business Rules” decision component category?
- AContact policy
- BFinancial calculation
- CDecision Table
- DDecision data
102Which function is available when configuring the Group By component?
- AMultiply
- BTrue if Some
- CDivide
- DAverage
103When executing a decision strategy, the blue dotted line in a decision strategy means ____________.
- Adata is referenced by the component the arrow points to
- Bdata is copied to the component the arrow points to
- Cdata is copied to the component the arrow originates from
- Ddata is referenced by the component the arrow originates from
104What is the key component of a Next-Best-Action strategy?
- AStrategy
- BWork flow
- CDecision table
- DPredictive model
105When implementing a Next-Best-Action project, which step is recommended to be taken first?
- ADefine Issue and Group hierarchy
- BDefine propositions
- CDefine business rules
- DDefine prioritization formula
106When balancing the customer need with the business objective, a possible business objective is ____________.
- ASocial media
- BConsistent communication
- CRisk mitigation
- DTimeliness
107When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to ____________.
- Aprioritize high value propositions
- Bprioritize customers
- Cdetermine if the customer is eligible
- Dcalculate the customer’s lifetime value
108What are the most important aspects taken into consideration when determining the Next-Best-Action?
- AProduct discounts and business profitability
- BNetwork bandwidth and call duration
- CMarket trends and customer satisfaction
- DBusiness objectives and customer needs
109Pega’s ability to turn data into insight into action is known as:
- Abusiness rules
- Badaptive analytics
- Cbig data
- DNext-Best-Action
110Through analysis of customer lifecycles, Next-Best-Action ____________.
- Aanticipates retention issues
- Bprovides future sales reports
- Cprovides fulfillment services
- Didentifies global sales targets
111From two churn models with the similar performance, we choose the one with the ____________.
- Ahighest churn rate
- Bhighest number of predictors
- Cfewest number of predictors
- Dmost evidence
112Scoring Model allows you to differentiate between ____________.
- AAccept, Reject, Maybe Later
- BGood, Bad
- CGood, Better, Best
- DGood, Bad, Unknown
113The outcome of a scoring model indicates the likely ______________.
- Awrite-off value of an arrears case
- Bclaim value of a health insurance
- Cperiod in which a spare part has to be replaced
- Dresponse to an offer
114Adaptive model predictors are selected from the ____________.
- Acommunication channel
- Bsimilar propositions
- Ccustomer profile
- Dproposition profile
115To predict if a customer is likely to churn you use a model of type _____________.
- Achampion challenger
- Bdecision tree
- Cswitch
- Ddecision table
116When building a predictive model, in which development step is the regression model created?
- AModel Export
- BData Analysis
- CModel Analysis
- DModel Development
117The result of a Predictive Model is stored in a property called _____________.
- ApyPrediction
- BpxResult
- CpyOutcomeD
- DpxSegment
118What happens when you increase the performance threshold setting of an adaptive model rule?
- AThe number of active predictors increases.
- BThe number of active predictors may decrease.
- CThe correlation threshold decreases.
- DThe performance of the model is increased.
119To create channel-specific Adaptive Model instances, you ____________.
- Ado nothing; Adaptive Model instances are always channel specific
- Bcreate channel specific Adaptive Model definition
- Cset channel information in the strategy
- Dset the channel option in the Adaptive Model component
120For an Adaptive Model to react quickly to changes in customer behavior, the _____________.
- Aperformance threshold should be set to a low number
- Bmodel must always evaluate all customer responses
- Cstrategy must include the calculation for smooth propensity
- Dvalue of the memory setting should be set to a low number
121What is the key difference between a predictive model and a human expert?
- APredictive models always outperform human experts.
- BHumans are better at dealing with structured data and identifying patterns.
- CPredictive models are more capable of detecting patterns in historical data.
- DHumans make successful predictions on a large amount of data.
122Which statement about predictive models is true?
- AYou need past experience to create a predictive model.
- BThey need unstructured big data.
- CThey are always associated with a proposition.
- DThey need to be specified in a data attribute.
123Which decision component allows you to use a third-party Credit Risk Model 80% of the time and a Pega Credit Risk Model 20%?
- AFilter
- BChampion Challenger
- CAdaptive Model
- DSwitch
124Which decision component enables you to use a PMML model?
- APredictive Model
- BPMML Model
- CThird-party Model
- DAdaptive Model
125The point at which smooth propensity and actual propensity converge is when ___________.
- Aactual evidence is greater than starting evidence
- Bstarting evidence is greater than actual evidence
- Cstarting propensity is greater than actual propensity
- Dactual propensity is greater than starting propensity
126One of the purposes of the Interaction History decision component is to _____________.
- Acapture all interactions with the customer
- Bverify is a customer is eligible for an offer
- Cdetermine if a proposition has been offered before
- Dretrieve all proposition properties
127In a Set Property component, the Rank value is determined by ___________.
- Athe default value of the Rank
- Bthe sequence in which it appears on the canvas
- Cthe data transform
- Dthe order in which the propositions are received
128To implement an eligibility criteria you use a ____________.
- AEligibility
- BSegment
- CSwitch
- DProposition Filter
129To reference a customer property in a strategy, you need to prefix the property name with the keyword ____________.
- ANo prefix. Use directly the property name.
- B“.”
- C“Data.”
- D“Customer.”
130Which category contains the Set Property component?
- AArbitration category
- BEnrichment category
- CData Import category
- DBusiness Rules category
131In a decision strategy, to remove propositions based on the current month, you use a ____________.
- ACalendar component
- BFilter component
- Cdate strategy property
- Dcalendar strategy property
132What information has a 1-to-many relationship with a Customer?
- AList of accounts owned
- BAverage monthly product usage
- CDate of last visit to store
- DNumber of family members
133In Pega Decision Management, a banner on a website can represent ____________.
- Adimension
- Bstrategy
- Cchannel
- Dproposition
134In the Next-Best-Action strategy, a Switch component can be used to switch ______________.
- Abetween two customers within the same household
- Bbetween two different service propositions
- Cbetween a high value and low value customer
- Doff interaction history
135In a Decisioning Strategy, which component is required to enable access to primary Customer properties?
- ASet Property
- BNone, properties are available
- CData Import
- DCustomer Import
136In a Decisioning Strategy, which component is required to enable access to Product Holding properties?
- AData Import
- BNone, properties are available
- CSet Property
- DCustomer Import
137To access a property from an unconnected component, you use the ___________.
- Acustomer-dot-property construct
- Bproperty value
- Cdot-property value directly
- Dcomponent name-dot-property construct
138When a new component is added to the strategy canvas, its Rank value will be ______________.
- A1
- BOne higher than the current highest Rank
- CNot set
- D0
139To run a delta report in the Visual Business Director, a minimum of two ____________ are required.
- Adata sources
- Bpropositions
- Cinput definitions
- Dstrategies
140After launching a new product, the delta mode in Visual Business Director could show ________________.
- Athe volume difference between the new product and the existing products
- Bthe date when the new product was introduced
- Cthe volume of the existing products
- Da green shape for the product added
141Visual Business Director allows you to perform:
- AWhat-if analysis
- BNaive Bayesian analysis
- CPredictive analysis
- DMonte Carlo simulation
142Which decision component is used to implement soft rules?
- APrioritize
- BAdaptive Model
- CDecision Table
- DEligibility
143Business Rules that ensure that selected propositions have greater relevance to the customer are also known as?
- AContact Rules
- BHard Rules
- CMarketing Rules
- DSoft Rules
144The Pega Customer Decision Hub, delivers the Next-Best-Action consistently through multiple channels. To which channel does this apply ?
- ABillboard
- BTelevision
- CMobile
- DNewspaper
145One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.
- ARun Data Flow
- BUpdate Status
- CAssignment
- DOffer flow
146Next-Best-Action is a mechanism to _______________.
- Aincrease customer life time value
- Bimprove profit margins on the products sold
- Cretain customers at a least cost to the business
- Dbalance customer needs and business requirements
147To which types of decisions can Decision Management be applied?
- ADetermining how to optimize the product portfolio to increase market share
- BDetermining why response rates for a campaign in one region are below average
- CDetermining the cause of a customer's problem
- DDetermining which banner to show on a web site to increase click rate
148When during a customer interaction should a Next-Best-Action decision be made?
- AFirst time the customer is shown a banner
- BWhen the customer intent is captured
- CAt the beginning of customer call
- DEvery time new information is received
149When executing a decision strategy, the solid line arrow in a decision strategy means data is _______________.
- Areferenced by the component the arrow originates from
- Bcopied to the component the arrow points to
- Ccopied to the component the arrow originates from
- Dreferenced by the component the arrow points to
150Which of these belong to the same group as the Prioritize component?
- AProposition
- BFilter
- CData Join
- DArbitration
151In a Decisioning Strategy, which component is required to enable access to Product Holding properties?
- AData Include
- BData Import
- CProperty Import
- DData Join
152In a Data Join component, we can configure to join source components of type _______________.
- AStrategy
- BProperty
- CPages
- DProposition
153To implement an eligibility criteria you use a ____________ component.
- ASwitch
- BDecision table
- CGroup by
- DSegment
154Which function is available when configuring the Group By component?
- ADivide
- BMultiply
- CSum
- DTrue if Some
155To define a one to many relationship between Student and Courses, you must create the Courses property in the _______________.
- AStrategy Result class
- BStudent class
- CPropositions class
- DCourses class
156To sort propositions in ascending or decending order you use a ____________ component.
- AFilter
- BSort
- CPrioritize
- DOrder by
157Which category contains the Switch component?
- ABusiness rules
- BSelection
- CArbitration
- DEnrichment
158The number of results returned by an Interaction History component can be narrowed down based on ____________ .
- Athe address of the customer
- Bthe customer churn risk flag
- Cthe average margine of all sales propositions
- Doutcome of previous interactions
159The Baseline simulation result refers to the simulation result ________________.
- Aexecuted on a subset of the customer population
- Bbefore the strategy has been changed
- Cexecuted on the entire customer population
- Dafter the strategy has been changed
160After launching a new product, the delta mode in Visual Business Director could show ________________.
- Ano change. The new product will not appear in Visual Business Director
- Ba green shape for the product added
- Cthe list of customers for whom the new product is recommended
- Da red shape for the product added
161The Proposition Distribution is showing ____________.
- AVolume of propositions
- BTargets set by the company for every Proposition
- CRevenue generated by each proposition
- DAccept rate of propositions
162When developing a predictive model, a valid data type for a predictor is _______________.
- ACharacter
- BInteger
- CNumeric
- DNumber
163When developing a predictive model, the outcome of a Spectrum Model indicates the _______________.
- Aacceptance of an offer
- Bpossibility of churn
- Cpossibility of a loan default
- Dpurchase value of a campaign respondent
164What is a good predictor candidate for a Spectrum Model?
- ACustomer Date Of Birth
- BTotal Daily Phone Calls
- CCustomer Name
- DMobile Phone Number
165To optimize the business profit you prioritize propositions by _______________.
- APropensity times Price
- BProfitability times Volume
- CPropensity times Margin
- DProfitability times Count
166Which PMML model type is supported by Pega?
- APMML Model
- BDecision Table
- CAdaptive Model
- DRegression Model
167Which rule is used to upload a PMML file that contains a TreeModel model type?
- ADecision Tree
- BPMML Model
- CScorecard
- DPredictive Model
168When compared to a Predictive Model, an Adaptive Model is different as it _______________.
- Aconsiders both symbolic and numeric predictors
- Buses predictor binning
- Ccannot perform a spectrum model calculation
- Duses customer properties as predictors
169When developing predictive models you must have _______________.
- Ahistorical behavior data
- Bproduct catalog information
- Creal-time behavior data
- Dtransactional data
170When building a predictive model, the Data Analysis stage is where you _______________.
- Adetermine output field
- Bselect customer data
- Canalyse predictor binning
- Dcreate models
171The outcome of a scoring model could indicate the ____________.
- Acall usage information
- Bnumber of people clicking on a banner
- Cclaim value of a life insurance
- Dclick/no click action on a banner
Informações
- Descrição
- PEGA Programing Quiz sobre Pega Certified Decisioning Consultant V8.0, criado por Pedro Henrique Lima em 06-01-2020.
- Autor
- Pedro Henrique Lima
- Idioma
- English
- Visualizações
- 2.353
- Etiquetas
- Avaliação
- Ainda sem avaliações Avalie este quiz