3. People Identify Objects by Recognizing Patterns

The Brain loves to Create Patterns

• Even if there is no pattern there, brains will create one. In fact, it categorizes basic shapes, called geons or geometric icons, to identify objects.
• As designers, we can take advantage of this by making simple, geometric drawings of objects so that they can be recognized faster. We can also use grouping and white space to create patterns.
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• Legenda: Geons can be used to make up any object