Business Studies: Marketing

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Great quiz looking at business studies and marketing techniques used including aim of advertising and questions around that
Harriet Glover
Quiz by Harriet Glover, updated more than 1 year ago
Harriet Glover
Created by Harriet Glover almost 8 years ago
346
7

Resource summary

Question 1

Question
What does the first A stand for in AIDA?
Answer
  • Attention
  • Advertisement
  • Action
  • appeal

Question 2

Question
What are the 4 stages of the product life cycle?
Answer
  • growth, maturity, introduction, decline
  • maturity, introduction, growth, decline
  • introduction, growth, maturity, decline
  • introduction, maturity, growth, decline

Question 3

Question
Tick the correct box for the quantitative method of market research.
Answer
  • questionnaires
  • interviews
  • experiments
  • observations

Question 4

Question
What does the S stand for in SWOT?
Answer
  • saturated
  • strengths
  • segment
  • socio

Question 5

Question
which of the following is a need?
Answer
  • The new iPhone
  • Snickers chocolate bar
  • Water
  • Lipstick by mac

Question 6

Question
Which of the following is NOT an extension strategy?
Answer
  • New advertising campaign
  • New overseas market
  • Improved version of the original product
  • Questionnaires

Question 7

Question
What does NOT create brand loyalty?
Answer
  • loyalty cards
  • after-sales service
  • Price reductions *discount on your next purchase*
  • Free samples

Question 8

Question
How do you calculate profit?
Answer
  • sales revenue + cost
  • sales revenue - cost
  • cost - sales revenue
  • sales revenue / cost

Question 9

Question
What is an example of elastic demand?
Answer
  • price increases, demand decreases.
  • price increases, demand increases.
  • price decreases, demand decreases.

Question 10

Question
Nike just released a new advertisement, It was about their brand new indoor shoe. What is their main aim of advertising here?
Answer
  • Inform
  • Improve company image
  • Introduce
  • compete
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