Market Segementation

Noah Swanson
Quiz by Noah Swanson, updated more than 1 year ago
Noah Swanson
Created by Noah Swanson almost 5 years ago
248
13

Description

A market segmentation quiz based on the Edexcel IGCSE Business Studies Syllabus

Resource summary

Question 1

Question
What is a financial Benefit to a business of using Market Segmentation?
Answer
  • By producing for different segments businesses are able to gain more revenue
  • Customers could be more loyal to a business as a product will feel tailored to them
  • Promotional material will not be wasted on those who product is not relevant to

Question 2

Question
When considering selling ice cream to select countries worldwide which segment group would be most appropriate?
Answer
  • Demographic
  • Geographic

Question 3

Question
Selling bespoke suites is a mass market
Answer
  • True
  • False

Question 4

Question
Businesses waste promotional resources by not targeting a select market segment
Answer
  • True
  • False
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