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Pega Data Scientist 8v - Questions

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Information Technology Quiz on Pega Data Scientist 8v - Questions, created by Leon Souza on 26/11/2019.
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Resource summary

Question 1

Question
The Pega Customer Decision Hub delivers the Next-Best-Action consistently through multiple channels. To which channel does this apply?
Answer
  • Newspaper
  • Television
  • Billboard
  • Mobile

Question 2

Question
When during a customer interaction should a Next-Best-Action decision be made?
Answer
  • When the customer intent is captured
  • First time the customer is shown a banner
  • Every time new information is received
  • At the beginning of customer call

Question 3

Question
In a decision strategy, which component is required to enable access to proposition properties?
Answer
  • Data Include
  • Data Join
  • Property Import
  • Proposition Data

Question 4

Question
When executing a decision strategy, the solid line arrow in a decision strategy means data is _______________.
Answer
  • referenced by the component the arrow points to
  • referenced by the component the arrow originates from
  • copied to the component the arrow originates from
  • copied to the component the arrow points to

Question 5

Question
Which of these belong to the same group as the Prioritize component?
Answer
  • Proposition
  • Data Join
  • Arbitration
  • Filter

Question 6

Question
To implement eligibility criteria you can use a ____________ component.
Answer
  • Switch
  • Group by
  • Segment
  • Decision Table

Question 7

Question
What is provided as input to a predictive model component by the strategy?
Answer
  • The strategy outcome
  • Customer data
  • Performance data
  • Proposition identifier

Question 8

Question
The output of a predictive model is accessible by other components in the strategy via a property called ____________
Answer
  • pyOutcome
  • pxRank
  • pxSegment
  • pyPropensity

Question 9

Question
Adaptive model components can output ____________
Answer
  • an optimised strategy
  • the customer's propensity to accept a proposition
  • a proposition
  • the number of customers eligible for a proposition

Question 10

Question
The Adaptive Model component in a strategy computes ____________
Answer
  • a single accept rate for all propositions
  • a unique propensity for each proposition
  • a single propensity for all propositions
  • a unique accept rate for each proposition

Question 11

Question
A coffee company wants to simulate decisions that requires large amounts of data. However, the organisation's live data is inaccessible. The Monte Carlo method _____
Answer
  • generates millions of rows with minimal effort
  • makes the organisation's live data accessible
  • generates data that the company can use as input for adaptive decisioning
  • combines external data sets into a larger data set

Question 12

Question
A coffee company wants to create a data set that includes mock up customer address information and the likelihood to churn. Which method is available to populate these fields?
Answer
  • Expression
  • Bayesian
  • Propensity
  • Import

Question 13

Question
In the delta view in Visual Business Director, what does the red colored cone indicate?
Answer
  • The source data value is too small
  • The source data value is smaller than the reference data value
  • The source data value is larger than the reference data value
  • The source data value is too large

Question 14

Question
The Actuals data set, that can be inspected with Visual Business Director, contains ____________
Answer
  • the delta of the source data set and the reference data set
  • real-time customer interactions data
  • customer data
  • proposition data

Question 15

Question
When developing a predictive model, a valid data type for a predictor is _______________.
Answer
  • Number
  • Character
  • Integer
  • Numeric

Question 16

Question
When developing a predictive model, the outcome of a spectrum model can indicate the _______________.
Answer
  • probability of a loan default
  • probability of churn
  • purchase value of a campaign respondent
  • acceptance of an offer

Question 17

Question
Which Predictive Modeling Markup Language (PMML) model type is supported by Pega?
Answer
  • Adaptive model
  • Regression Model
  • Text Model
  • Decision Table

Question 18

Question
Which rule is used to upload a Predictive Modeling Markup Language (PMML) file that contains a Tree model type?
Answer
  • Scorecard
  • Decision tree
  • Predictive model
  • Third-party Model

Question 19

Question
When compared to a Predictive Model, an Adaptive Model is different as it _______________.
Answer
  • considers both symbolic and numeric predictors
  • uses customer properties as predictors
  • uses predictive binning
  • cannot perform a spectrum model calculation

Question 20

Question
A large online store wants to adapt to changing customer behavior, and at the same time does not want to get carried away by every next hype in the market. Adaptive models can help accomplish both business objectives. Which statement about adaptive models is correct?
Answer
  • Adaptive models require no historic data to get started
  • Adaptive models require underlying predictive models
  • Adaptive models are regression models
  • Adaptive models perform a spectrum model calculation

Question 21

Question
A telecommunications company wants to apply text analysis to incoming emails to understand how satisfied its customers are about various products and services. That requires processing of the natural language of the email texts. Which analysis occurs during natural language processing?
Answer
  • Subjective analysis
  • Presumptive analysis
  • Intent analysis
  • Semantic analysis

Question 22

Question
A telecommunications company wants to monitor Twitter data and generate an adequate response. Text analytics detects proper nouns such as names, dates, and places as _______
Answer
  • Entities
  • Objects
  • Subjects
  • Topics

Question 23

Question
Which of the following statement is true regarding the Filter and Prioritize component in a decision strategy? (Choose One)
Answer
  • The Filter component reduces the number of incoming data elements by allowing all rows for which the condition is false.
  • A Prioritize component cannot reduce the number of incoming data elements since it is only ranking the incoming data.
  • The Filter condition is a numeric expression similar to the prioritization expression.
  • The Filter component reduces the number of incoming data elements by allowing all rows for which the condition is true.

Question 24

Question
What decision strategy pattern would you use to filter out all propositions having their price higher than the average product price?
Answer
  • Set Property - Filter
  • Set Property - Group by
  • Aggregate - Filter
  • Group by - Filter

Question 25

Question
To generate a unique key for a row in a Monte Carlo data set you should use _________ provider.
Answer
  • Address
  • Consecutive
  • Options
  • Expression

Question 26

Question
To configure a field in a Monte Carlo data set you must define a property and a __________.
Answer
  • class to which the property belongs
  • method how to populate this property
  • Monte Carlo provider
  • type of the property

Question 27

Question
Which of the following statements is true when describing a Monte Carlo data set?
Answer
  • Monte Carlo data set can only be used to generate customer data.
  • Monte Carlo data set can be used to test a strategy.
  • Monte Carlo data set only supports flat data structure.
  • Monte Carlo data set only support the native locale.

Question 28

Question
In a Monte Carlo data set to select a random value from a list you would normally use _________.
Answer
  • Scorecard Rule
  • Option Provider
  • Decision Table
  • When Rule

Question 29

Question
Using Prediction Studio you can build a model of type ____________ (Choose Two)
Answer
  • SPECTRUM
  • Probability
  • Value
  • SCORING
  • Analytics

Question 30

Question
A typical example of behavior when a scoring model can be used is ____________ (Choose One)
Answer
  • Repaying loans or going into arrears
  • The likely claim value of health, motor or contents insurance policy holders
  • The likely eventual write-off of cases recently falling into arrears
  • Likely purchase value of responders to a direct mail campaign

Question 31

Question
The more predictor groups you have the more accurate and reliable the prediction will be.
Answer
  • True
  • False

Question 32

Question
The first step in the Model analysis step is ____________? (Choose One)
Answer
  • Predictor grouping
  • Score comparison
  • Source selection
  • Score distribution

Question 33

Question
An adaptive model is created when .......… (Choose One)
Answer
  • A strategy that contains an Adaptive Model component is executed.
  • The model predictors become active.
  • The model outcomes are defined.
  • An adaptive model record is configured.

Question 34

Question
The Predictor report enables the user to .......… (Choose One)
Answer
  • Examine the propensity distribution of the whole model.
  • Display the memory used by a model.
  • Identify active and inactive predictors.
  • Give performance overview of a model over time.

Question 35

Question
The model identifier includes the following fields: (Choose Three)
Answer
  • Predictor
  • Direction
  • Model Name
  • Business issue
  • Channel

Question 36

Question
What type of a predictor can you use in an adaptive model?
Answer
  • Integer
  • Page Type
  • Symbolic
  • Logical

Question 37

Question
Natural language processing is concerned with _______________. (Fill in the blank)
Answer
  • programming computers to write code by itself
  • detecting the most trending topics on Twitter
  • teaching computers to interpret human natural languages
  • highlighting spelling mistakes in a piece of text

Question 38

Question
Which of these are the output of text analysis (Choose Three)
Answer
  • Text extraction
  • Classification
  • Sentiment analysis
  • Case creation
  • Consolidated volume metrics and graphs

Question 39

Question
Which of these components analyzes text? (Choose One)
Answer
  • Taxonomy
  • Text Analyzer
  • Data flow
  • Twitter Data Set

Question 40

Question
Pega Adaptative Models ___________________________________.
Answer
  • learn about customer behavior in real-time
  • can only be used in inbound channels
  • involve a significant human effort to develop
  • require historical data

Question 41

Question
When building a predictive model, in which development step is the regression model created?
Answer
  • Model Export
  • Model Analysis
  • Data Analysis
  • Model Development

Question 42

Question
When building a predictive model, the use of testing and validation samples ______________________.
Answer
  • increases the accuracy of models
  • validates the quality of input data
  • is mandatory for segmentation
  • enables model validation in strategies

Question 43

Question
Business rules that determine if a customer is eligible for a particular proposition are also known as ______________.
Answer
  • Contact rules
  • Marketing rules
  • Soft rules
  • Hard rules

Question 44

Question
In a Decisioning Strategy, which component is required to enable access to primary Customer properties?
Answer
  • None, properties are available
  • Set Property
  • Data Import
  • Customer Import

Question 45

Question
Through analysis of customer lifecycles, Next-Best-Action _____________.
Answer
  • identifies global sales targets
  • anticipates retention issues
  • provides future sales report
  • provides fulfillment services

Question 46

Question
The implementation of Next-Best-Action must involve _____________.
Answer
  • inclusion of third party predictive models
  • defining a prioritization formula based on marketing weight
  • defining business issue and group hierarchy
  • building a product catalog

Question 47

Question
Proactive retention is applicable when a customer is ____________________.
Answer
  • initiating contact to churn
  • likely to churn
  • a high-value customer
  • in a collections process

Question 48

Question
In a Set Property component, the Rank value is determined by ______________.
Answer
  • the data transform
  • the sequence in which it appears on the canvas
  • the default value of the Rank
  • the order in which the propositions are received

Question 49

Question
Which category contains the Set Property component?
Answer
  • Enrichment category
  • Data Import category
  • Arbitration category
  • Business Rules category

Question 50

Question
Next-Best-Action maximizes the customer lifetime value by _______________.
Answer
  • using consistency rules in the Next-Best-Action decision strategy
  • monitoring the customer interactions in all channels
  • using arbitration metrics in the Next-Best-Action decision strategy
  • building Next-Best-Action on top of each other across every interaction

Question 51

Question
Which of the following is a dimension in Visual Business Director?
Answer
  • Intent
  • Revenue
  • Channel
  • Volume

Question 52

Question
Two results of an adaptive model are ______________.
Answer
  • Propensity and Rank
  • Priority and Propensity
  • Propensity and Performance
  • Priority and Evidence

Question 53

Question
For an Adaptive Model to react quickly to changes in customer behavior, the ________________________.
Answer
  • value of the memory setting should be set to a low number
  • model must always evaluate all customer responses
  • strategy must include the calculation for smooth propensity
  • performance threshold should be set to a low number

Question 54

Question
Which function is available when configuring the Group By component?
Answer
  • True if Some
  • Multiply
  • Average
  • Divide

Question 55

Question
What does a dotted line from a "Group By" component to a "Filter" component mean?
Answer
  • There is a one-to-one relationship between the "Group By" and the "Filter" components
  • A property from the "Group By" is referenced by the "Filter" components
  • To evaluate the "Group By" component, the "Filter" component is evaluated first
  • Information from the "Group By" is copied over to the "Filter" componenent

Question 56

Question
After launching a new product, the delta mode in Visual Business Director could show _________________.
Answer
  • the date when the new product was introduced
  • the volume of the existing products
  • the volume difference between the new product and the existing products
  • a green shape for the product added

Question 57

Question
Scoring Model allows you to differentiate between ________________.
Answer
  • Good, Bad
  • Good, Better, Best
  • Accept, Reject, Maybe Later
  • Good, Bad, Unknown

Question 58

Question
The action a selling organization undertakes to reduce customer defections is also known as ________________________.
Answer
  • upselling
  • cross-selling
  • marketing
  • retention

Question 59

Question
Which component belongs to the "Business Rules" decision component category?
Answer
  • Contact policy
  • Decision Table
  • Decision data
  • Financial calculation

Question 60

Question
In a prioritization expression, to balance the customer needs and business objectives you adjust _______________________.
Answer
  • customer contact rules
  • product compatibility rules
  • weights and levels
  • product eligibility rules

Question 61

Question
To build a predictive model, use ___________________.
Answer
  • Pega Customer Service
  • Pega Decision Management
  • Pega Platform
  • Pega Marketing

Question 62

Question
To implement an eligibility criteria you use a _______________.
Answer
  • Eligibility
  • Segment
  • Proposition Filter
  • Switch

Question 63

Question
When a customer is offered a proposition he has already accepted, this is because __________________.
Answer
  • the strategy uses interaction history to exclude previously accepted offers
  • the customer intent was captured incorrectly
  • the propositions are filtered based on eligibility
  • there is no filter for previously offers in the strategy

Question 64

Question
Pega's ability to turn data into insight into action is known as:
Answer
  • business rules
  • big data
  • adaptive analytics
  • Next-Best-Action

Question 65

Question
Which decision component is used to implement hard rules?
Answer
  • Adaptive Model
  • Eligibility
  • Prioritize
  • Decision Table

Question 66

Question
What happends when you increase the peformance threshold setting of an adaptive model rule?
Answer
  • The number of active predictors increases
  • The number of active predictors may decrease
  • The correlation threshold decreases
  • The performance of the model is increased

Question 67

Question
In Pega Decision Management, individual customer behavior is captured by:
Answer
  • Visual Business Director
  • Predictive models
  • Interaction history
  • Decision strategies

Question 68

Question
Visual Business Director allows you to peform:
Answer
  • What-if analysis
  • Predictive analysis
  • Naive Bayesian analysis
  • Monte Carlo simulation

Question 69

Question
If you would like to ensure that the strategy outputs at most one Proposition, the best component to achieve this is the __________________.
Answer
  • Prioritize
  • Filter
  • It is not possible unless you only have only Proposition
  • Switch

Question 70

Question
Results of two simulations can be compared using the _______________.
Answer
  • Interaction History report
  • Proposition Distribution report
  • Predictive Analytics
  • Visual Business Director

Question 71

Question
Which business issue is the least suitable for Next-Best-Action?
Answer
  • Retention
  • Service
  • Accounting
  • Collections

Question 72

Question
To which types of decisions can Decision Management be applied?
Answer
  • Determining the cause of the customer's problem
  • Determining why response rates for a campaign in one region are below average
  • Determining which banner to show on a web site to increase click rate
  • Determining how to optimize the product portfolio to increase market share

Question 73

Question
What information has a 1-to-many relationship with a Customer?
Answer
  • Date of the last visit to the store
  • Average monthly product usage
  • Number of family members
  • List of accounts owned

Question 74

Question
When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to ___________________.
Answer
  • calculate the customer's lifetime value
  • prioritize high-value propositions
  • prioritize customers
  • determine if the customer is eligible

Question 75

Question
In a decision strategy, which decision component both filters relevant offers and prioritizes these offers?
Answer
  • Filter component
  • Switch component
  • Prioritize component
  • Group by component

Question 76

Question
One of the purposes of the Interaction History decision component is to ______________________.
Answer
  • retrieve all propositions properties
  • determine if a proposition has been offered before
  • verify is a customer is eligible for an offer
  • capture all interactions with the customer

Question 77

Question
When executing a decision strategy, the blue dotted line in a decision strategy means ________________.
Answer
  • data is copied to the component the arrow points to
  • data is referenced by the component the arrow points to
  • data is referenced by the component the arrow originates from
  • data is copied to the component the arrow originates from

Question 78

Question
The prioritize component sorts offers in ______________.
Answer
  • random order
  • ascending or descending order
  • descending order only
  • ascending order only

Question 79

Question
Which statement about predictive models is true?
Answer
  • You need past experience to create a predictive model
  • They need to be specified in a data attribute
  • They are always associated with a proposition
  • They need unstructured big data

Question 80

Question
When a new component is added to the strategy canvas, its Rank value will be
Answer
  • 1
  • One higher than the current highest Rank
  • Not set
  • 0

Question 81

Question
When balancing the customer need with the business objective, a possible business objective is _________________.
Answer
  • Social media
  • Risk mitigation
  • Consistent communication
  • Timeliness

Question 82

Question
The likelihood that a proposition will be accepted by the customer is stored in the strategy property called _______________.
Answer
  • pyPropensity
  • pyBehavior
  • pyProbability
  • pyLikelihood

Question 83

Question
Visual Business Director can be used to ______________.
Answer
  • predict customer behavior
  • compare two datasets
  • import and inspect an external dataset
  • inspect interactions of a single customer

Question 84

Question
Which decision component enables you to use a PMML model?
Answer
  • Adaptive Model
  • Third-party Model
  • PMML Model
  • Predictive Model

Question 85

Question
The Next-Best-Action strategies must be _____________.
Answer
  • simple and straight forward
  • easy to be changed by the business
  • complex and forensically calculated
  • secured and modified only by IT

Question 86

Question
To reference a customer property in a strategy, you need to prefix the property name with the keyword _______________.
Answer
  • "Data."
  • "."
  • "Customer."
  • No prefix. Use directly the property name

Question 87

Question
What format is used to express PMML?
Answer
  • SQL
  • HTML
  • XML-Based
  • CSVD, XML

Question 88

Question
Aggregation components provide the ability to _______________.
Answer
  • set a text value to a strategy property
  • make calculations based upon a list of propositions
  • choose between propositions
  • filter propositions based on priority and relevance

Question 89

Question
Which is a Key Performance Indicator?
Answer
  • Outcome
  • Volume
  • Channel
  • Action

Question 90

Question
What is the key characteristic that Next-Best-Action must consider to satisfy customer needs?
Answer
  • Services
  • Sociability
  • Mobility
  • Consistency

Question 91

Question
The Adaptive Model output that is automatically mapped to a strategy property is _________________.
Answer
  • propensity
  • performance
  • score
  • evidence

Question 92

Question
In a decision strategy, to remove propositions based on the current month, you use a _______________________.
Answer
  • Calendar component
  • date strategy property
  • Filter component
  • calendar strategy property

Question 93

Question
The mapping of the input fields of a third-party predictive model is done in the ________________.
Answer
  • Predictive Model rule
  • Predictive Analytics Director portal
  • Predictive Model decision component
  • Customer class definition

Question 94

Question
When configuring an Adaptive Model, the property type Integer is automatically translated to which predictor type?
Answer
  • Symbolic
  • Numeric
  • Alphanumeric
  • Number

Question 95

Question
What is the key component of a Next-Best-Action strategy?
Answer
  • Decision table
  • Workflow
  • Predictive model
  • Strategy

Question 96

Question
When compared to a Predictive Model, an Adaptive Model is different as it ________________________.
Answer
  • uses predictor binning
  • considers both symbolic and numeric predictors
  • learns from both positive and negative outcomes
  • can use strategy properties as predictors

Question 97

Question
Predictive Analytics is a _________________.
Answer
  • method of visualizing our data
  • real-time predictive dashboard
  • query, reporting and a search tool
  • the science concerned with finding repeatable patterns in data

Question 98

Question
Which value is output by an Adaptive Model?
Answer
  • Behavior
  • Lift
  • Performance
  • Score

Question 99

Question
What is the difference between predictive and adaptive analytics?
Answer
  • Predictive models predict customer behavior
  • Predictive models can predict a continuos value
  • Predictive models have evidence
  • Adaptive models use the customer data as predictors

Question 100

Question
What is the most accurate description of proactive retention? Proactive Retention ___________________.
Answer
  • enables business to respond to customers when they contact a call center
  • anticipates potential customer churn
  • simplifies the process of retaining customers
  • enables the business to reduce the number of credit risk customers

Question 101

Question
To define the relationship between Customer and Product Usage, you must create the Product Usage property in the __________________.
Answer
  • Customer class
  • Product Usage class
  • Strategy Result class
  • Product class

Question 102

Question
In a decision strategy, the adaptive model decision component belongs to the _____________.
Answer
  • Business Rules category
  • Decision Analytics category
  • Predictive Model category
  • Arbitration category

Question 103

Question
What are the most important aspects taken into consideration when determining the Next-Best-Action?
Answer
  • Business objectives and customer needs
  • Network bandwidth and call duration
  • Market trends and customer satisfaction
  • Product discounts and business profitability

Question 104

Question
The performance of an Adaptive Model that has not collected any evidence is _____________.
Answer
  • 0.0
  • null
  • 1.0
  • 0.5

Question 105

Question
What is Predictive Model Markup Language(PMML)?
Answer
  • An XML-Based language used to represent predictive models
  • An Industry standard language used to represent predictive models
  • A mathematics-based language used to represent predictive models
  • Pega's own language used to represent predictive models

Question 106

Question
Which decision component allows you to use a third-party Credit Risk Model 80% of the time and a Pega Credit Risk Model 20%?
Answer
  • Filter
  • Switch
  • Adaptive Model
  • Champion Challenger

Question 107

Question
To predict if a customer is likely to churn you use a model of type _____________.
Answer
  • decision tree
  • switch
  • decision table
  • champion challenger

Question 108

Question
To create channel-specific Adaptive Model instances, you __________________.
Answer
  • create channel specifc Adaptive Model definition
  • set channel information in the strategy
  • do nothing, Adaptive Model instances are always channeled specific
  • set the channel option in the Adaptive Model component

Question 109

Question
To run a delta report in the Visual Business Director, a minimum of two _____________ are required.
Answer
  • input definitions
  • data sources
  • strategies
  • propositions

Question 110

Question
When building a predictive model, at what stage do you compare the performance of predictive models?
Answer
  • Model Comparison stage
  • Model Export stage
  • Model Analysis stage
  • Model Development stage

Question 111

Question
Pega Adaptive Models _____________.
Answer
  • require historical data
  • can only be used in inbound channels
  • involve a significant human effort to develop
  • learn about customer behavior in real-time

Question 112

Question
The results of a Predictive Model is stored in a property called ___________________.
Answer
  • pxResult
  • pyOutcomeD
  • pyPrediction
  • pxSegment

Question 113

Question
The point at which smooth propensity and actual propensity converge is when ________________.
Answer
  • the actual evidence is greater than starting evidence
  • starting propensity is greater than actual propensity
  • starting evidence is greater than actual evidence
  • the actual propensity is greater than starting propensity

Question 114

Question
The Predictive Model Markup Language(PMML) allows for predictive models to _______________.
Answer
  • perform better
  • be developed faster
  • use the same modeling process
  • be easily shared between applications

Question 115

Question
Which decision component is used to arbitrate between propositions?
Answer
  • Prioritize
  • Adjudication
  • Arbitration
  • Decision Table

Question 116

Question
In a decision strategy, the Switch component can ________________.
Answer
  • be used to arbitrate between decision logic paths
  • make references to Switch decision components in other strategies
  • be used to calculate the propensity
  • be used to test two strategies against each other

Question 117

Question
The outcome of a scoring model indicates the likely ________________.
Answer
  • response to an offer
  • the period in which a spare part has to be replaced
  • claim value of a health insurance
  • write-off value of an arrears case

Question 118

Question
Which metric is used in the Proposition Distribution report?
Answer
  • Volume
  • Total revenue
  • Accept rate
  • Target budget

Question 119

Question
When implementing a Next-Best-Action project, which step is recommended to be taken first?
Answer
  • Define prioritization formula
  • Define business rules
  • Define Issue and Group hierarchy
  • Define propositions

Question 120

Question
From two churn models with the similiar performance, we choose the one with the _______________________.
Answer
  • highest number of predictors
  • most evidence
  • highest churn rate
  • fewest number of predictors

Question 121

Question
In the delta view in Visual Business Director, what does the green-colored shape indicate?
Answer
  • The Source data is valid
  • The Reference data is valid
  • The Source data value is larger than the Reference data value
  • The Source data value is smaller than the Reference data value

Question 122

Question
The adaptive model instance is created when you __________________.
Answer
  • import an Adaptive Model definition rule
  • configure and Adaptive Model decision component
  • create and adaptive model rule
  • execute the strategy containing the Adaptive Model component

Question 123

Question
In the Next-Best-Action strategy, a Switch component can be used to switch ___________________.
Answer
  • between two customers within the same household
  • between two different service propositions
  • between a high value and low-value customer
  • off interaction history

Question 124

Question
Adaptive model predictors are selected from the _________________
Answer
  • communication channel
  • customer profile
  • propositions profile
  • similar propositions

Question 125

Question
Which of the following is a good candidate for a predictor in a Scoring Model?
Answer
  • Mobile Phone Number
  • Total International Minutes
  • Custome Date of Birth
  • Customer Name

Question 126

Question
In an Adaptive Model rule, what is a valid predictor data type?
Answer
  • Character
  • Boolean
  • String
  • Symbolic

Question 127

Question
In Pega Decision Management, a banner on a website represent ___________________.
Answer
  • channel
  • strategy
  • dimension
  • proposition

Question 128

Question
When building a predictive model, the Data Analysis stage is where you __________________.
Answer
  • group predictors
  • select the input data
  • determine the output field
  • create data samples

Question 129

Question
The Next-Best-Action recommendation for a customer is re-evaluated when _______________.
Answer
  • the service representative completes a task
  • a customer responds to an offer
  • a customer changes the call context
  • the service representative is in the middle of completing a task
  • the marketer retires an offer

Question 130

Question
In a call-center application, which receives Next-Best-Actions from Pega Customer Decision Hub, the Customer Service Representative (CSR) is _______________.
Answer
  • guided on the next important conversation to have with the customer
  • expected to improvise based on some basic customer information displayed on screen
  • forced to follow a strict path of recommended steps, which he/she cannot deviate from
  • always expected to sell a product or service irrespective of the customer's call intent

Question 131

Question
What type of information is used by the Customer Decision Hub™ to determine the Next-Best-Action recommendations?
Answer
  • Customer profile.
  • Service representative’s profile.
  • Number of customers waiting in the call queue.
  • Call context.

Question 132

Question
Which two conditions must be met for the Customer Decision Hub to consider an offer for a customer?
Answer
  • The offer is a service message.
  • The offer belongs to the top most action defined in the Next-Best-Action decision hierarchy.
  • The 'Active' offer attribute is set.
  • The offer belongs to the first relevant action in the Next-Best-Action decision hierarchy.
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