2118640
Description
Quiz by Julius Ross, updated more than 1 year ago
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Created by Julius Ross
about 9 years ago
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Question 1
Question
What ad type typically drives the strongest click through rate (CTR)?
Answer
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Standard/Domain Ads
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Page Post Link Ads
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Page Post Photo Ads
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Page Post Video Ads
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Mobile App Install Ads
Question 2
Question
What bid type typically drives the most efficient cost per fan (CPF) for a fan acquisition campaign?
Answer
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Cost per click (CPC)
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Cost per 1,000 impressions (CPM)
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Optimized CPM (oCPM)
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Cost per action (CPA)
Question 3
Question
What metric should be selected for an oCPM bid type to optimize off of when the campaign goal is to drive awareness?
Answer
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Actions
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Reach
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Clicks
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Social
Question 4
Question
What campaign objective should be selected if the campaign goal is to drive off-site actions?
Answer
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Website Clicks
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Website Conversions
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Website Conversions only with a Facebook pixel implemented
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Website Clicks only with a Facebook pixel implemented
Question 5
Question
At what level is a Facebook pixel applied to conduct tracking?
Answer
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At the campaign level
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At the Ad Set level
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At the Ad level
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At the Ad Account level
Question 6
Question
What view and click through attribution does Facebook’s systematic optimization take into account for oCPM?
Answer
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7 day click, 14 day view
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1 day click, 30 day view
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7 day click, 30 day view
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30 day click, 30 day view
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14 day click, 30 day view
Question 7
Question
How does a mobile app install action get tracked against Facebook media?
Answer
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Facebook pixel
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3rd party tags
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SDK tracking
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Mobile app analytics
Question 8
Question
Can Custom Audiences be shared across Facebook ad accounts?
Answer
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YES
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NO
Question 9
Question
What lookalike targeting is not available on Facebook?
Answer
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Conversions
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Fans
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Custom Audiences
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Friends of fans
Question 10
Question
What is the recommended bid type to increase spend on Facebook?
Answer
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Cost per click (CPC)
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Cost per action (CPA)
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Cost per 1,000 impressions (CPM)
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Optimized CPM (oCPM)
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